< Small Business Marketing Questions & Answers

Category

Content Marketing & SEO

How do I pitch my business to journalists without being annoying or salesy?

Ready to get media coverage? Learn how to pitch journalists in a way that gets responses (and builds relationships).

How do I create lead magnets that people actually want to download?

Stop creating lead magnets that sit ignored! Learn how to make opt-ins that attract quality leads and grow your email list.

How do I start a YouTube channel for my small business that actually gets results?

Stop overthinking YouTube! Learn how to start a business channel that actually serves your goals (and survives the algorithm).

How do I write press releases that actually get journalists to pay attention?

Stop writing press releases that get ignored! Learn how to craft newsworthy stories that journalists actually want to cover.

How do I start a podcast for my small business without getting overwhelmed by the technical stuff?

Ready to start podcasting? Learn how to launch a business podcast that actually serves your goals (tech fears not required).

How do I create a wholesale catalog that actually convinces retailers to carry my products?

Ready to sell wholesale? Learn how to create a catalog that makes retailers want to carry your products (design tips included).

How do I create video content for my small business when I hate being on camera?

Camera-shy? No problem! Learn how to create effective video content that serves your business goals without forcing yourself into uncomfortable situations.

How do I create a brand voice guide that actually gets used (not just filed away)?

Stop writing brand voice guides that sit in folders! Learn how to create practical guidelines that make your content consistent.

How do I get more consistent with my marketing without burning out or giving up?

Stop the feast-or-famine marketing cycle! Learn how to create sustainable marketing habits that actually stick.

How do I do customer research that actually improves my marketing instead of just collecting data?

Stop guessing what your customers want! Learn how to gather insights that make your marketing more effective and relevant.

How do I batch create content efficiently without sacrificing quality or consistency?

Stop creating content daily! Learn how to batch create weeks of content in focused sessions while maintaining quality and your brand voice.

How do I create user-generated content campaigns that actually get my customers to participate?

Stop creating all your content alone! Learn how to get your customers to create authentic content that builds trust and drives sales.

How do I plan content marketing campaigns that actually drive results instead of just posting randomly?

Stop winging your content! Learn how to plan strategic campaigns that build anticipation and drive real business results.

How do I create behind-the-scenes content that actually builds trust instead of just looking staged?

Stop hiding behind your business! Learn how to share authentic behind-the-scenes content that builds trust and makes customers want to work with you.

How do I create content that actually addresses my customers' pain points instead of just random topics?

Stop creating content that nobody cares about! Learn how to identify and address the real problems your customers face.

How do I write calls-to-action that actually get people to take action?

Stop writing wimpy CTAs! Learn how to create calls-to-action that convert visitors into leads and customers.

How do I optimize my website for search engines without making it sound robotic?

Stop stuffing keywords everywhere! Learn how to optimize your website for Google while keeping it readable for humans.

How do I write meta descriptions that actually get people to click on my search results?

Stop writing boring meta descriptions! Learn how to create compelling snippets that make people choose your result over others.

How do I create content that positions me as an expert without sounding boring or braggy?

Stop sounding like everyone else! Learn how to create content that showcases your expertise and builds trust with potential customers.

How do I do keyword research for my small business without getting overwhelmed?

Stop guessing what people search for! Learn how to find keywords you can actually rank for (free tools included).

How do I write an About page that actually builds trust with potential customers?

Stop boring visitors with your credentials! Learn how to write About pages that connect with customers and build confidence.

How do I create landing pages that actually convert visitors into customers?

Stop losing leads to boring landing pages! Learn how to create pages that turn visitors into customers (psychology included).

How do I build a website for my small business that actually gets found?

Skip the pretty website that nobody finds! Learn how to build a website that attracts customers and ranks on Google.

How do I repurpose content to get more mileage out of my marketing efforts?

Stop creating content from scratch every day! Learn how to turn one blog post into social media posts, email, videos, and more.

How do I create a content calendar that I'll actually stick to?

Stop random posting! Learn how to plan content that serves your business goals and fits your real-life schedule.

How do I improve my local SEO to get found by customers in my area?

Stop competing with the entire internet! Learn how to dominate local search results and attract customers in your area.

How do I write headlines that actually get people to click and read my content?

Stop writing boring headlines! Learn the psychology behind headlines that make people stop scrolling and start clicking.

How do I develop a consistent brand voice for my small business?

Stop sounding like every other business! Learn how to develop a brand voice that stands out and use it across all your content.

What are long-tail keywords and how do I use them for my small business?

Stop trying to rank for impossible keywords! Learn how to find long-tail keywords that small businesses can actually win.

How do I write website copy that actually converts visitors into customers?

Stop struggling with website copy! Learn Enji's approach to writing words that turn visitors into customers (even if you hate writing).

How do I optimize a blog post for SEO?

Turn your blog posts into traffic magnets! Learn Enji's straightforward approach to SEO optimization that actually works.

What is SEO and why do I need it for my small business?

Finally! An SEO guide without the jargon. Learn how to get your small business found on Google (no PhD required).

How do I start a blog for my small business?

Skip the ghost town blog! Learn how to start a blog that brings real traffic and customers to your small business (SEO tips included).

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