Most small business owners create pretty brochures instead of sales tools. Your catalog needs to convince retailers that your products will sell to their customers and make them money.
Start with professional product photography because image quality directly impacts perceived value. Retailers need to see your products clearly and imagine them in their store. Invest in good lighting, clean backgrounds, and multiple angles. Show products in use when possible.
Include clear pricing and terms upfront. Don't make retailers hunt for wholesale prices, minimum orders, or payment terms. Put this information where they can find it easily. Be transparent about shipping costs, lead times, and return policies.
Write compelling product descriptions that help retailers understand and sell your products. Don't just describe features—explain benefits and selling points. "Handcrafted leather wallet" is a feature. "Handcrafted leather wallet that develops character over time—customers love the personalization story" gives retailers a selling angle.
Tell your brand story in a way that helps retailers. Why should their customers care about your products? What makes them special? Give retailers talking points they can use when selling to their customers.
Make the ordering process simple. Include order forms, contact information, and clear instructions. Consider offering online ordering or making it easy to reorder popular items. The easier you make it to buy from you, the more likely retailers will do it.
Organize your catalog logically. Group similar products together, use consistent formatting, and make it easy to navigate. Include product codes, sizes, colors, and any other information retailers need to place orders accurately.
Provide sales support materials. Consider including suggested retail prices, marketing materials, or display ideas. Help retailers succeed with your products, and they'll keep ordering from you. Keep your catalog updated with current pricing and available products to maintain credibility.
