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Enji vs CoSchedule: Which Marketing Calendar is Better for Small Businesses?
Here's the honest truth: Enji and CoSchedule are both marketing calendars, but they're built for different folks. Enji is an all-in-one marketing tool with built-in strategy and content marketing for small business owners who aren't marketers ($29/month flat). CoSchedule is a calendar-first platform designed for content marketers and bloggers who already know their strategy (starting at $29/user/month). If you need help figuring out what to do? Enji. If you just need a place to organize and schedule what you're already doing? Either might work.
Quick Comparison: Enji vs CoSchedule
| What You're Comparing | Enji | CoSchedule |
|---|---|---|
| Starting Price | $29/month (flat rate, unlimited users) | $29/user/month (Social Calendar) |
| Best For | Small business owners who need strategy, content marketing, scheduling, and other tools | Content marketers & bloggers with established plans |
| Marketing Strategy Builder | ✓ Built-in (tells you what to focus on) | ✗ Calendar only (you bring the strategy) |
| Social Media Scheduler | ✓ Unlimited posts included | ✓ Unlimited posts included |
| AI Copywriting | ✓ Learns your brand voice and identity | ✓ 1,600+ prompt templates |
| Content Calendar View | ✓ Tasks, content, and social in one view | ✓ Visual drag-and-drop calendar |
| Blog Integration | ✓ Blog drafting with AI | ✓ WordPress integration |
| Content Repurposing Feature | ✓ Create content from a url or create a content series from a blog | ✓ Requeue only - auto-reshares best posts |
| Team Members | Unlimited (flat rate) | Per-user pricing adds up |
| Free Plan | ✓ Free-forever social media only option | ✓ Free calendar (limited features) |
Key Differences Between Enji and CoSchedule
Think of it this way: CoSchedule is like a really nice planner that helps you organize what you're already doing. Enji is like having a marketing consultant who also gives you the planner in addition to organizing tasks and content. Different vibes, different needs.
Who They're Actually For
Enji was built for small business owners who are tired of feeling lost in their marketing. You're not a professional marketer, you're just trying to grow your business without spending all day on social media or hiring someone for $3k/month. Enji gives you a personalized strategy (like, actually tells you what to do) and then helps you execute it with built-in tools. It includes content marketing / repurposing and social media scheduling tools amongst others.
CoSchedule is built for people who already know what they're doing with content marketing. Think bloggers, content teams, and marketing managers who publish regularly and need a robust calendar to keep everything organized. If you're publishing multiple blog posts a week and need WordPress integration, CoSchedule makes sense.
The Pricing Situation
Enji's pricing is dead simple: $29/month, period. Doesn't matter if you're solo or have a team of 5. Same price. You get unlimited posts, unlimited team members, and every feature. No surprises, no "contact sales" buttons.
CoSchedule's pricing gets complicated fast. Their Social Calendar starts at $29/user/month (so $29 if you're solo, $58 for 2 people, $145 for 5 people). Their Content Calendar for teams starts at $39/user/month. And their full Marketing Suite? That's custom pricing that starts around $190/month for small teams and goes way up from there. The per-user thing adds up quick.
Strategy: Built-In vs. Bring Your Own
Enji starts with "what should you even be doing?" Take a quick quiz of about 20 questions, and Enji builds you a marketing plan based on your goals, your audience, and how much time you actually have. No more staring at a blank calendar thinking "okay, now what?" You get specific tasks and a clear focus.
CoSchedule assumes you've got a plan already. It's fantastic at organizing that plan—you can see all your blog posts, social campaigns, and events in one visual calendar. But it won't tell you what your strategy should be. If you're confident in your content marketing approach and just need better organization, that's cool. If you're still figuring it out? That's where Enji shines.
Calendar-First vs. All-in-One
Enji is an all-in-one marketing tool that includes a task and content management calendar. You get strategy, task management, social scheduling, AI copywriting, blog drafting, content repurposing, and performance tracking all in one place. It's designed to be the only marketing tool you need.
CoSchedule is calendar-first with features built around that. Their visual calendar is beautiful and super powerful for planning content. They've got cool features like ReQueue (auto-reshares your best posts) and Best Time Scheduling. But you'll likely need other tools for things like email marketing, design, or deeper strategy work.
Enji: Pros and Cons
Why Small Businesses Love Enji
- ✓ Built-in snd personalized marketing strategy so you know what to do
- ✓ Flat-rate pricing (no math required as you grow)
- ✓ All-in-one tool (fewer subscriptions = happy wallet)
- ✓ AI that actually sounds like you, not a robot
- ✓ Multiple ways to repurpose content
- ✓ Perfect for non-marketers who need to market
- ✓ Simple enough to start using today
- ✓ Unlimited users included (bring your team!)
Where Enji Isn't the Star
- ✗ No ReQueue auto-resharing feature
- ✗ Less bells and whistles on calendar for larger teams
- ✗ No WordPress plugin (yet)
- ✗ Newer product with smaller community
CoSchedule: Pros and Cons
Why Content Marketers Pick CoSchedule
- ✓ Beautiful visual calendar that's easy to understand
- ✓ ReQueue auto-reshares your best content
- ✓ WordPress integration for bloggers
- ✓ Best Time Scheduling feature
- ✓ Multiple product tiers for different needs
- ✓ Established product with big user base
- ✓ Great for agencies with client calendars
Where CoSchedule Gets Pricey
- ✗ Per-user pricing multiplies fast with teams
- ✗ No built-in marketing strategy help
- ✗ No content repurposing tools - only requeue
- ✗ Can feel overwhelming for beginners
- ✗ Best features locked in higher tiers
- ✗ Calendar-focused (you'll need other tools)
- ✗ Some users say it's gotten expensive over time
Frequently Asked Questions
Is CoSchedule or Enji better for someone who's not an expert at marketing?
Enji, hands down. CoSchedule is amazing if you already know what you're doing with content marketing, but it won't help you figure out your strategy. Enji literally asks you questions about your business and builds you a marketing plan—then gives you the tools to execute it. If you're staring at marketing like it's written in another language, Enji speaks your language.
How much does CoSchedule actually cost for a team of 3 people?
Here's the real math: For 3 people on CoSchedule's Social Calendar, you'd pay $87/month ($29 × 3). Their Content Calendar would be $117/month ($39 × 3). With Enji? Still $29/month total. Same price whether you're solo or have 3 people. Or 5 people. You get the idea—flat rate means no surprise math.
Does CoSchedule have a marketing strategy builder like Enji?
Nope. CoSchedule is calendar software—it helps you organize and execute the strategy you already have. It won't tell you what channels to focus on or what type of content to create. That's all you. Enji's the one that starts with strategy, asking about your goals and time to build you a personalized plan. Two totally different approaches.
Which one is better for managing a blog?
If you're a serious blogger publishing multiple posts a week and using WordPress, CoSchedule's integration is pretty sweet. You can draft, schedule, and manage everything from their calendar. But if blogging is just one part of your marketing (along with social, email, etc.) and you need help with the whole strategy? Enji gives you blog drafting with AI plus everything else in one tool. It also has a blog repurposing tool that takes a blog and turns it into a social media series across multiple channels. Depends on whether you're a blogger who markets or a business that blogs.
