Enji vs Planoly: Which Social Media Tool Actually Helps You Create Content?

Both Enji and Planoly help you schedule social media content, but the philosophy behind each tool is completely different—and that difference matters when you're trying to grow your small business.

Planoly was born as an Instagram visual planner. It launched in 2016 when the founder needed a way to organize her jewelry business's Instagram feed while caring for her newborn. And you can still see that DNA in the product today—Planoly excels at helping you visualize your Instagram grid before you post. You can drag and drop images to see how they'll look together, manage your aesthetic, and make sure your feed looks cohesive. It's satisfying to use if you're visual-minded and Instagram-focused. They've since expanded to other platforms like TikTok, Pinterest, and Facebook, but Instagram remains the heart of what they do (which is why their analytics are still primarily Instagram-only).

Here's where Planoly stops: it assumes you already know what to post and you've already created the content. Their recently-added AI caption writer can help with captions, but there's no strategy guidance, and no way to repurpose content you've already created elsewhere. If you've got a blog post you want to turn into a week's worth of social content? You're on your own. Oh, and they removed their free plan in 2024, so now it's $16/month minimum to get started.

Enji approaches social media differently because it's built for small business owners, not influencers. Sure, there is a visual Instagram planner too (because of course you want to see how your feed looks), and yes, we schedule and auto-post to all the major platforms. But we start way before that—with strategy. In our full marketing suite our Marketing Strategy Generator asks you 20 questions about your business and creates a custom marketing plan (including social media) that matches your actual time and goals. No guessing about what to do.

Then comes the content creation part that Planoly doesn't excel at. Enji's AI Copywriter doesn't just write captions—it learns your brand voice from your website and writes like you. The Idea Generator gives you content ideas tailored to your specific business (not generic prompts like "share a Monday motivation post"). And here's the game-changer: with Enji's full marketing suite, you can write a blog post and repurpose it into an entire social media campaign across multiple platforms. One blog post becomes three Instagram posts, three LinkedIn updates, and three Pinterest pins. That's the kind of leverage small businesses need.

Let's talk pricing strategy because it reveals what each company values. Planoly's starter plan ($16/month) gives you one "social set" with 60 uploads per month and one user. Want to add team members? That'll be $28/month for the Growth plan. Enji's Social Media Only plan is also $19/month, but you get unlimited posts, up to 3 users, and all the AI copywriting and idea generation tools. Plus, Enji still has a free plan (2 accounts, 8 posts/month) while Planoly removed theirs. Enji's Full Marketing Suite with the strategy and blog repurposing starts at $29 / month.

The analytics difference is telling too. Planoly gives you great Instagram analytics but limited data for other platforms—because remember, they're still Instagram-first. Enji's KPI Dashboard tracks performance across all your connected platforms, so you can actually see what's working everywhere you show up, not just on Instagram.

Think of it this way: Planoly is like hiring a really talented visual designer who can make your Instagram grid look gorgeous. Enji is like hiring a marketing and social media strategist who helps you figure out what to say, creates the content with you, schedules it everywhere, and then shows you how you are doing. Both are valuable, but most small business owners need the latter.