Enji vs Blaze.ai: AI Autopilot or a Consultant-Backed Marketing Strategy?

Think of it this way: Blaze.ai is like hiring a robot marketing team that works 24/7 without you. Enji is like having a marketing consultant in your pocket who helps you do the work. Two completely different philosophies about what small business owners actually need.

The Philosophy Gap: Autopilot vs. Empowerment

Enji believes you should own your marketing. We were built by a marketing consultant (Tayler) who spent years watching small business owners struggle—not because they couldn't do marketing, but because they didn't know what to do or how to stay organized. Enji gives you a consultant-backed strategy based on your actual goals and time availability, then provides smart automation where it makes sense (content ideas, AI drafts, scheduling, repurposing). But you're always in the driver's seat, approving and refining everything before it goes out.

Blaze.ai believes AI should do your marketing for you. Their pitch is "set it and forget it"—the AI analyzes your website, builds a strategy, creates content, and posts it automatically across all your channels while you focus on running your business. You get weekly previews via email, but if you don't respond, Blaze keeps posting anyway. It's designed to be completely hands-off, learning and optimizing over time without requiring your involvement.

Strategy: Consultant-Backed vs. AI-Generated

Enji's strategy comes from real marketing expertise. Our founder Tayler was a marketing consultant for small businesses before building Enji. The AI strategy tool in our Full Marketing Suite is based on that consulting methodology—it asks about your business, your audience, your goals, and your available time. Then the AI creates a grounded, realistic plan that fits your life. You're not getting generic recommendations; you're getting specific guidance based on what actually works for businesses like yours.

Blaze.ai's strategy is generated by analyzing patterns. Their AI reads your website and existing content, then uses machine learning trained on "millions of high-performing posts" to build a marketing plan (but this is really more of a basic content plan). It's impressive technology—the AI can identify what's worked for other businesses and apply those patterns to yours. But it's pattern-matching across the internet, not really digging in. The strategy is only as good as what the AI can infer from your website, and there's no human expertise backing up those recommendations.

Who's Actually Creating Your Content?

With Enji, you create your content with AI assistance. The AI copywriter learns your brand voice and gives you solid first drafts for social posts, blogs, and emails. But you review, edit, and approve everything (you can also use AI for edits). You can use the content repurposing to turn a blog into a social campaign or series, but you're involved in the process. This matters for service-based businesses and creative professionals—your clients hire you, not an AI. Your voice, your expertise, and your personality are what make your marketing effective.

With Blaze.ai, the AI creates and posts for you. Every Monday, Blaze generates a week's worth of content and automatically publishes it unless you intervene. You can edit posts if you want, but the default mode is "AI does everything." For e-commerce businesses selling products, this might work great—a water bottle doesn't need a personal voice. But for coaches, consultants, designers, photographers, and other creative professionals? Having AI post on your behalf without review could seriously damage your personal brand.

Control: You're In Charge vs. AI's In Charge

Enji gives you control with smart automation. They automate the annoying stuff: generating content ideas, writing first drafts, scheduling posts, repurposing content, tracking KPIs. But you make the decisions. You approve every post before it goes out. You decide what to say and when to say it (again with the help of AI). You own your marketing, and Enji makes it way easier to execute. That control matters when you're building a business based on trust and relationships.

Blaze.ai is designed to remove you from the equation. The whole pitch is "zero minutes per month required." The AI handles strategy (content strategy only), creation, publishing, and optimization autonomously. You can jump in and make changes if you want, but the system is built to run without you. For some businesses, that's the dream. For others (especially service-based businesses), it's terrifying—your marketing is your main way of building relationships and trust, and you're outsourcing it to an algorithm.

The Pricing Reality

Enji is straightforward: $19/month for Social Media Only or $29/month for the Full Marketing Suite. Flat rate, unlimited posts, includes team members. You get strategy, tools, AI assistance, and analytics all included. No surprise charges, no "autopilot fees."

Blaze.ai Autopilot starts around $99/month based on various reviews and their "agency partner" pricing mentions. They offer a free first week, then you're paying for the automation. The pricing scales up for multiple brands or enterprise features. It's positioned as "cheaper than an agency" (which is true—agencies cost thousands), but it's 3-5x more than Enji for the promise of full automation.

What Blaze.ai Does Well (And When It Makes Sense)

Let's be honest: Blaze.ai's technology is impressive. They've built true marketing automation—not just scheduling, but actual autonomous execution. The AI learns from performance data, adjusts strategies, and optimizes campaigns over time. For e-commerce businesses or anyone who wants to be completely hands-off with marketing, Blaze.ai delivers on its promise. The weekly previews keep you informed, and you can intervene if needed.

The challenge? Most small businesses—especially service-based ones—need to show up authentically as themselves. Your clients hire you because of your expertise, your personality, and your approach. Can AI really capture that? Nope! Reviews of Blaze.ai mention content can feel repetitive or generic, requiring editing to maintain quality. And here's the big question: if you're a coach, consultant, designer, or creative professional, do you really want AI posting on your behalf without your review? That's not just a marketing risk—it's a brand risk.