Creating customer personas for your small business is super important because (spoiler alert) we don’t do marketing for ourselves—we do it for our customers! So one of the first things you need to do in order to see results from your marketing is understand who you’re talking to and what is going to motivate them to buy from you.
Creating customer personas is a huge step in the right direction to better marketing! The next step? Creating a marketing plan that is simple enough for you to do and helps you keep your small business visible—which Enji can also create for you. Start your free 14-day trial of our full suite of marketing tools for small business owners today!
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Give Enji some details about your business and ideal customers (even if they are educated guesses) and it’ll use our AI-driven customer persona generator to create one for you. Once it does, you’ll have a helpful description of your customer that you can use to make marketing decisions with.
A customer persona is a profile of your ideal customer (or client). It includes things like their demographics, the problem they have and are trying to solve, how you solve that problem as well as their preferences. It helps you create a marketing plan and write copy that speaks directly to the people you want to reach, so you’re not just guessing what will motivate them to act (that’s what your marketing is ultimately trying to do—get them to do something).
Everyone who starts a small business asks themselves this question. And the answer is to start with your most educated guesses about who your ideal customer is. Think about your products or services and the type of person it will help the most. What is the reason they would be looking for a product or service like yours? Once you start to have real customers, you can refine your customer persona as you learn more.