A to-do list isn't a marketing strategy. And while you have have *plenty* of marketing ideas, you don't have a strategy that connects them to actual results. Enji builds that for you—and puts it on your calendar before you can talk yourself out of it.
You've read the blogs, listened to the podcasts, joined the memberships, and you've got a running list of things you know would help you market your business. But a list of ideas isn't a plan—and without a real strategy connecting them to your actual goals, you're just doing random marketing acts and hoping something sticks. Other project management tools will happily organize your good intentions. Enji is the one that turns them into a strategy.
Answer a few questions about your business, your goals, and your budget. Enji does the rest—building a marketing strategy that's actually tailored to you (not some hypothetical small business) and breaking it into specific tasks that show up on your calendar for the oh-so-satisfying checking off you love.
Most marketing strategy tools hand you a document and call it a day. Enji connects your strategy directly to execution—so once your plan is built, you can write your content, schedule your posts, and track your results without ever leaving the platform. The strategy isn't something that lives in a folder you'll never open. It's the engine running everything inside Enji. This is what it looks like when planning and doing finally live in the same place.
Asana, Trello, Monday—they're great at organizing work. But they'll give you a blank project board and wish you luck. Enji asks the right questions and creates a marketing strategy built around your goals, budget, and your available time. Because you didn't start a business to become a full on marketer. But a little structure goes a long way—especially when Enji builds it for you.
Enji wasn't built by a team of developers who read a few marketing blogs. Our founder Tayler has been a small business marketing consultant since 2015—she's personally worked with hundreds of business owners to build strategies that actually work. That expertise is baked into every question Enji asks and every recommendation it makes.
It feels like it was built for you because it was built by someone who understands exactly how you think about marketing.
Cheaper than your last software subscription. More useful than most of them combined.
In fact, you can start winning the marketing game we all have to play.
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When you create a marketing strategy, it gives you direction and clarity around how you are going to market your business. And that saves you time and money because you are much more intentional with your approach. Once you have set goals and objectives, identified your target customers, and decided which channels are the best way to reach these people, your marketing will be focused on just the things that make the most sense for you to do—making it easier for you to actually get it done and see results.
The core elements of a marketing strategy are your goals and objectives for your business, your target customers, and the marketing channels that you will be on to reach your target customers. Other factors that influence your marketing strategy include your marketing budget, how much time you have to work on marketing, and skillset. To sum it up, your marketing strategy defines long-term goals and the overall approach to reach your target market.
You can try Googling everything you need to learn to create a marketing strategy. Or you can try working from a template. Or you can hire a marketing consultant. But here at Enji, we built our own AI that takes you through a questionnaire, gathers data from your website, and creates a customized marketing strategy for you in about 5 minutes.
No. We built Enji on our own AI Expert System that creates a marketing strategy and breaks that strategy into an actionable marketing plan for you. We have many years of AI and marketing experience that went into building this AI. Our founder, Tayler, has been a small business marketing consultant since 2015 and worked with hundreds of small businesses (creating marketing strategies for them). It’s her expertise that powers the AI Expert System that we’ve built.
So we understand what a marketing strategy is, but what is a marketing plan. A marketing plan is the set of tactics you will do to reach your goals and objectives that are set in the marketing strategy.
The main difference between a marketing strategy and a marketing plan is scope and focus. A marketing strategy defines the goals and objectives you have, the customers you are targeting, and the channels you will be on to reach those customers (read: it defines your destination and the lane you’re going to drive in). A marketing plan is your calendar of the tasks or tactics you will do to reach those goals and objectives that are set in the strategy (read: the things you’re going to do along the way). When you create your marketing strategy with Enji, our software breaks your marketing strategy into an actionable marketing plan—giving you the tasks and project management tools to organize and do your plan (for just you or your small team). Enji also has education built into the tasks you see in your marketing plan making it easy to follow for someone that is not a marketing expert.
Creating a marketing strategy with Enji takes most people 5 minutes. We have a questionnaire for you to answer and we also pull data from your website. Once you’ve finished the questionnaire, Enji’s marketing strategy generator creates a marketing strategy that is customized to your business. Then Our AI breaks that marketing strategy down into an actionable marketing plan with tasks to help you reach your goals and objectives.
It just takes 5 minutes to create a marketing strategy on Enji that is customized to your business.
Enji learns a lot of details about your business from the questionnaire that our AI uses to create the marketing strategy. That marketing strategy is customized to your business, and it is also created around your marketing budget, the amount of time you have to work on marketing, and the skills you have. With all of these details, our AI is able to customize and prioritize the marketing plan that will work best for your business, budget, and skills. And because your plan lives inside the same platform where you write, schedule, and track, there's no copy-pasting your strategy into another tool and hoping you follow through. Everything is connected.
When you are a subscriber to Enji's marketing software, we provide a marketing strategy generator. However, if you are not a subscriber, we do have an article that provides a one page marketing strategy template that you could use to get started on a plan on your own.
Enji isn't just a marketing strategy generator—it's a full marketing platform for small business. Once your strategy is built, it automatically breaks down into tasks on your calendar. From there, you can write content with Enji's AI copywriter, schedule and publish to social media, and track your results— all without bouncing between tools. The strategy is the starting line, not the finish line.
That's the whole reason Enji exists. Not just to give you a realistic strategy — but to make sure it doesn't collect dust. Enji’s marketing strategy generator builds the plan, puts it on your calendar, and connects directly to the tools you need to write, schedule, and track. In about 5 minutes, you'll have more marketing clarity than most small business owners ever have. This can finally be the year you look back and see how far you've come.
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