A real look at how small business is handling marketing, burnout, and the year ahead.
It’s been…a lot. The wins feel extra sweet. The challenges feel extra challenging. And you’re out here tryin’ to do more with less. So we decided to find out what’s really working—and what’s just wearing people out.
That’s what the State of Small Biz 2025 Report is all about—real data from 245 real small business owners across 40 states and 13 industries.
Turns out, there’s no one version of “normal”. But this small business report will help you understand where you fit. Because we surveyed small business owners to see what’s going on behind the scenes—and the answers are equal parts surprising, inspiring, and yep, that tracks.
Because sometimes the most comforting thing isn’t knowing you’re doing it “right”. It’s realizing no one has it all figured out (and that’s okay).
Size, revenue, industry, and what small biz in 2025 really looks like.
What platforms, apps, and tools people are using to get it all done (or at least try to).
How small businesses are actually promoting themselves along with how much time and money it takes.
How business owners are feeling about growth, burnout, and just making it through 2025.
How folks are working together, partnering, and finding community in small biz life.
What’s working, what’s not, and what’s driving everyone a little bit bonkers.
Most small business owners are trying to do what they know can help them grow. But the ones getting ahead? It's clear what sets them apart.
1. Turns out, it’s not about doing more—it’s about doing it on purpose
2. Too little time and nothing moves. Too much = burnout. There is a sweet spot
3. When your marketing clicks, your outlook does too
Our marketing tools help small business owners plan, do and review their marketing.But we don’t just build tools. We’re here to help you get results! That’s why we created the State of Small Biz report—to put real numbers behind what it was like to run a business in 2025 so your plan for 2026 can be ::chef’s kiss::
The State of Small Biz 2025 Report is more than just data—it’s a reality check with a side of optimism. You’ll see where small business owners are struggling, what’s working, and how structure (not hustle) is helping them turn things around. Download it and start planning your next move with a little more confidence.
We built this small business report to reflect how it really is: messy, hopeful, hard, and worth it. The insights inside might change how you see your challenges—or remind you why you started in the first place. Download the report and see how your story connects to the rest.
Get the report
