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Enji vs. Later: Which Social Media Tool Is Right for Your Small Business?
Choosing between Enji and Later? Here's the deal: Later is beloved for its gorgeous visual Instagram planner and aesthetic-first approach, making it a favorite among influencers and visual brands. Enji offers visual planning too, but goes way further—combining social media scheduling across all platforms with marketing strategy, AI content creation, and analytics. If you're deciding between a pretty feed and a complete marketing system, let's break down what each tool actually delivers.
Quick Comparison: Enji vs Later
| What You're Comparing | Enji | Later |
|---|---|---|
| Supported Platforms | Instagram, Facebook, TikTok, Pinterest, LinkedIn, Threads, YouTube | Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter/X |
| Visual Planning | ✓ Visual calendar with drag-and-drop scheduling across all platforms and visual grid view | ✓ Grid preview and visual planner |
| Marketing Strategy | ✓ Strategy generator, business profile, campaign planning | ✗ Not included |
| AI Copywriting | ✓ AI caption and blog writing in your brand voice + hashtag manager | ⚠ Caption suggestions and hashtag recommendations |
| Content Repurposing | ✓ Repurpose from URLs; Full Suite: blog repurposing to social campaigns | ✗ Not included |
| Starting Price | Free (8 posts/month), Social $19/month, Full Suite $29/month | Free (10 posts/profile/month), Starter $15/month |
Key Differences Between Enji and Later
Let's be real: Later built its reputation on making Instagram feeds look stunning. Its drag-and-drop visual planner is genuinely great, letting you preview exactly how your grid will look before posting. If you're an influencer, lifestyle brand, or business where Instagram aesthetics are everything, Later's visual-first approach is incredibly appealing. It's simple, beautiful, and does what it does really well.
Enji takes a different approach—and here's why that matters for small business owners. Yes, Enji has visual planning with drag-and-drop scheduling across all seven platforms (not just Instagram) and a grid planning view for Instagram. But that's just the starting point. Enji begins with helping you figure out your marketing strategy, generates content ideas tailored to your business, uses AI to write captions in your actual brand voice, and lets you repurpose content from URLs or turn blog posts into entire social campaigns. Then it tracks your KPIs so you actually know what's working. It's the difference between a tool that makes your feed look pretty and a platform that helps you market your business.
The biggest differentiator? Later assumes you already know what to post and just need help scheduling it beautifully (especially on Instagram). Enji's Social Media Only plan gives you ideation, AI writing, unlimited scheduling across all platforms, and analytics for $19/month. The Full Marketing Suite for $29/month adds the strategy component for all of your marketing channels, blog writing, campaign management, and multi-channel marketing tools. Later's pricing gets expensive fast when you need more than 30 posts per month or manage multiple brands, and it doesn't include any of the strategy or content creation help that small business owners actually need.
Enji: Pros and Cons
Enji Pros
- Visual planning for Instagram and visual calendar planning across all seven platforms
- Marketing strategy tools help you figure out what to post and why
- AI creates copy for captions and blogs in your brand voice
- Hashtag manager helps you save hashtag groups and pop them into captions
- Content repurposing from URLs; Full Suite turns blogs into multi-platform social media campaigns
- Social Media Only plan ($19) or Full Marketing Suite ($29) with unlimited posts
- KPI dashboard tracks actual business results, not just post metrics
Enji Cons
- No dedicated link-in-bio tool like Later's Linkin.bio feature
- Newer platform compared to Later's established presence in the Instagram space
Later: Pros and Cons
Later Pros
- Instagram grid preview with drag-and-drop visual planner
- Beautiful, intuitive interface specifically designed for visual content
- Linkin.bio tool creates a landing page for Instagram link optimization
- Strong focus on Instagram Stories scheduling and planning
- Hashtag suggestions help optimize Instagram post reach
- Established platform with years of Instagram expertise
Later Cons
- No marketing strategy tools—you're on your own for planning what to post
- Limited AI capabilities—just suggestions, not full content creation
- No content repurposing features to maximize existing content
- Pricing scales quickly with "social sets"—expensive for multiple brands
- Post limits on lower tiers (30 posts/month on Starter) can be restrictive
- Instagram-centric design means other platforms feel like afterthoughts
Frequently Asked Questions
Does Later have better visual planning than Enji?
Later's Instagram grid preview is industry-leading—there's no denying that. If you're obsessed with how your Instagram feed looks and want the most refined aesthetic planning tool, Later delivers. But here's the thing: Enji has great visual planning too, with a drag-and-drop calendar that works beautifully across all seven platforms, not just Instagram and the Instagram grid planning view. The real question is whether you need just a pretty Instagram planner or a complete social media management system. Later shows you what your feed will look like. Enji shows you what to post, helps you create it with AI, schedules it across all platforms, repurposes your content, and tracks whether it's actually working for your business. For small business owners who need more than Instagram aesthetics, Enji's visual planning combined with strategy and content tools is way more valuable.
Can Enji repurpose content?
Actually, Enji does something Later doesn't do at all—content repurposing. Later has zero repurposing features; it's purely a scheduling tool. With Enji's Social Media Only plan, you can repurpose content from any public URL into social posts. With the Full Marketing Suite, it gets even more powerful: write one blog post and Enji helps you transform it into an entire social media series or campaign across Instagram, TikTok, LinkedIn, Facebook, Pinterest, Threads, and YouTube—all customized for each platform in your brand voice. This is huge for small business owners who don't have time to create unique content for every platform every day. You create one long form piece of content and Enji helps you repurpose it everywhere, and you actually maintain a consistent presence without burning out.
Is Later cheaper than Enji?
Later looks cheaper at first glance ($15/month vs Enji's $19), but here's where it gets tricky. Later's Starter plan only gives you 30 posts per social profile per month. If you're posting consistently (which you should be), you'll hit that limit fast and need to upgrade to Growth at $25/month for 150 posts. Plus, Later uses "social sets"—if you manage multiple brands or need extra accounts, costs add up quickly. Enji's Social Media Only plan is $19/month with unlimited posts across all seven platforms, plus up to 2 social sets, AI copywriting, content ideas, and analytics that Later doesn't include at any price. The Full Marketing Suite is only $29/month and adds marketing strategy creation, blog writing, campaign management, and complete multi-channel marketing. So while Later's entry price is lower, Enji delivers way more value per dollar, especially for small business owners who need unlimited posting and actual content help.
Which tool is better for small businesses that need more than Instagram?
Enji, hands down. Later was built for Instagram-first brands and influencers—it's in their DNA. While they've added other platforms, the experience is still heavily Instagram-centric, and you can tell other channels are secondary. If your small business needs to show up on LinkedIn for B2B connections, TikTok for younger audiences, Threads for real-time engagement, and YouTube for video content (in addition to Instagram and Facebook), Enji treats all seven platforms equally. More importantly, Enji gives you the strategy, content creation, and analytics tools that small business owners actually need to market effectively across channels. Later is perfect if you're a visual brand that lives on Instagram. Enji is built for small business owners who need to market their entire business across all the places their customers actually hang out.
