With one easy-to-use set of tools, you get a simple plan, smarter content, and a way to see that everything you’re doing is connected. No more guessing, cobbling things together, or wondering if it’s worth it. Just consistent marketing that moves your small business forward—without burning you out.
Enji vs Keap: Marketing Strategy vs Sales CRM
Let's be real: Enji and Keap aren't really competitors - they solve different problems. Enji is a marketing platform that helps you plan your marketing strategy, create content, manage social media, and track your sales and marketing metrics in one place. Keap is a CRM that helps you manage client relationships, track sales, and process payments. If you're a service-based business that needs both strong marketing and solid sales operations, you might actually use them together.
Quick Comparison: Enji vs Keap
| Feature | Enji | Keap Lite |
|---|---|---|
| Starting Price | $19/month (Social Plan) | $79/month + $499 setup fee |
| Core Purpose | Marketing strategy, planning, content creation and social media scheduling, analytics | CRM & client management |
| Built-in Strategy | ✓ Consultant-backed marketing strategy generator | ✗ No marketing strategy |
| Social Media Scheduling | ✓ Instagram, Facebook, LinkedIn, TikTok, Pinterest, YouTube, Threads | ✗ Not included |
| AI Copywriter | ✓ Learns your brand voice and brand identity | ✓ Basic (limited) |
| CRM & Contact Management | ✗ Not a CRM | ✓ Full CRM with tags & segmentation |
| Sales Pipeline | ✗ Not included | ✓ Pipeline tracking & management |
| Payment Processing | ✗ Not included | ✓ Invoicing, payments, subscriptions |
| Marketing Automation | ✓ Campaigns & repurposing | ✓ 5 basic automations (no API access) |
| Email Marketing | ✓ Campaign creation but not email marketing (Full Suite) | ✓ Unlimited sends, basic templates |
| Landing Pages | ✗ Not included | ✗ Requires Pro plan ($169/month) |
| Text Messaging | ✗ Not included | ✓ Automated texts & broadcasts |
| Third-Party Integrations | ✓ Google Analytics, Canva, and major social media platforms | ✗ No API access on Lite |
| Best For | Marketing-first businesses needing strategy, pplanning, & content | Service businesses needing client & sales management |
Key Differences Between Enji and Keap
What Makes Enji and Keap Different?
The biggest difference? Enji helps you attract customers; Keap helps you manage them once they're in your pipeline.
Enji is built for small business owners who struggle with marketing - the ones asking "what should I post?" or "how do I get more visibility?" It gives you a complete marketing strategy (consultant-backed, not just AI-generated), then helps you execute with content creation tools, social scheduling, and campaign builders.
Keap is built for service professionals (coaches, consultants, agencies) who need to manage client relationships, track deals through a sales pipeline, send proposals, collect payments, and automate follow-ups. It's a CRM first, with some marketing features added on.
Here's where they overlap (and where they don't):
Both tools offer:
- Some level of automation
Only Enji has:
- Built-in marketing strategy generator (created by an actual consultant, not just AI)
- Social media scheduler with 7+ platform support
- Content repurposing (URL-to-social, blog-to-campaigns)
- Campaign builder with templates
- AI copywriting that learns your brand voice
- Unified sales and marketing KPI Dashboard
- Brand Asset Management
- Flat pricing ($19-29/month)
Only Keap has:
- True CRM with pipeline tracking and deal stages
- Email marketing to your contacts
- Payment processing, invoicing, and subscription management
- Appointment scheduling
- Text messaging (SMS marketing and reminders)
- Sales-focused automation (follow-ups based on deal stage)
The Pricing Reality
Keap Lite is $79/month plus a mandatory $499 onboarding fee. That gets you CRM, email, payments, and text messaging - but no landing pages, no advanced automation, and critically, no API access (meaning you can't integrate it with other tools).
To get the features that actually make Keap powerful (landing pages, advanced automation, lead scoring), you need Keap Pro at $169/month. And if you want to sell subscription products without adding another tool, that's Keap Max at $199/month.
Enji's Social Plan is $19/month with unlimited posts and no setup fees. The Full Marketing Suite is $29/month and includes everything - strategy, content tools, social scheduling, email campaigns, and analytics.
Enji: Pros and Cons
What Enji Does Best
- Built-in marketing strategy and plan - You're not just getting tools, you're getting a consultant-backed roadmap for what to do and when
- Content creation powerhouse - AI copywriter, social scheduler, blog-to-social campaigns, URL repurposing - everything to keep your content engine running
- Campaign Builder - Campaign Templates for many of the things you will want to do as a small business
- Unified Metrics Dashboard - Track all of your key sales and marketing metrics in one place (with integrations to major platforms)
- Actually affordable - $19-29/month flat rate, no per-contact pricing, no surprise fees
- Unlimited AI - The AI copywriter learns your brand voice and there are no token limits or credit counters
- Made for marketing - If your struggle is "I need a marketing plan," Enji solves that exact problem
Where Enji Falls Short
- Not a CRM - Enji helps you market to potential customers, but it won't manage your sales pipeline or client relationships
- No payment processing - You'll need Stripe, PayPal, or another tool to actually collect money
- No appointment scheduling - Great for creating content, but doesn't help book client calls
- Limited to marketing - If you need sales automation and client management, you'll need to add another tool
Keap: Pros and Cons
What Keap Does Best
- True CRM functionality - Track every interaction, manage your sales pipeline, and see exactly where each lead stands
- All-in-one for service businesses - CRM, payments, invoicing, appointments, email follow-ups - it's the business operations hub
- Payment processing built-in - Accept payments, send invoices, manage subscriptions, all without leaving the platform
- Text messaging - Automated SMS reminders, broadcasts, and 1-to-1 client texting (US only)
- Established platform - Keap (formerly Infusionsoft) has been around since 2004, with a proven track record for coaches and consultants
Where Keap Falls Short
- No marketing strategy - Keap gives you tools but no roadmap for what to actually do with them
- Keap Lite is too limited - No API access (can't integrate with other tools), no landing pages, only 5 basic automations, no advanced features
- Expensive to get full features - Lite is $79/month but missing key features. Pro ($169/month) or Max ($199/month) required for real power
- $499 mandatory setup fee - Every new customer must pay for onboarding, which adds to the total investment
- No social media scheduling - You'll need to add another tool or manually post to social platforms
- Learning curve - Keap is powerful but complex, which is why they require that onboarding package
Frequently Asked Questions
Can I use Enji and Keap together?
Absolutely. Here's how it works: Keap would handle your client operations (CRM, sales pipeline, payments, appointments, client communication), while Enji would handle your marketing (strategy, content creation, social media, campaigns to attract new leads). Think of it this way: Enji fills your pipeline with leads, Keap manages those leads through your sales process. For a service business, you could use Keap Lite ($79/month) for client management and Enji's Full Marketing Suite ($29/month) for marketing - that's $108/month for complete coverage, still less than Keap Pro alone.
Is Keap Lite worth it or should I upgrade?
Keap Lite ($79/month) is honestly pretty limited. You get CRM and email, but no API access (can't integrate with other tools), no landing pages, no advanced automation, no lead scoring. It's fine if you're literally just starting out and need basic client management, but most businesses quickly hit its ceiling. If you're serious about using Keap, budget for Pro ($169/month) or Max ($199/month) to get the features that actually make it powerful. Or consider using Keap Lite for CRM and adding Enji ($19-29/month) for all your marketing needs - you'd still spend less than Keap Pro while getting better marketing tools.
Which tool is better for coaches and consultants?
It depends what you need most. If your biggest struggle is managing client relationships, tracking deals, collecting payments, and following up with leads - Keap is built exactly for that. It's the go-to CRM for coaches and consultants for a reason. But if your struggle is "I don't have enough leads" or "I don't know what to post on social media" or "I need a marketing plan" - that's where Enji shines. Coaches can use both: Enji to create consistent marketing that attracts potential clients, and Keap to manage those clients through the sales process and beyond.
Does Enji have a CRM like Keap?
No - Enji is not a CRM and doesn't try to be. Enji is a marketing platform designed to help you plan strategy, create content, and execute campaigns. While you can organize content and track what you've published, you won't find pipeline tracking, deal stages, payment processing, or appointment scheduling in Enji. If you need those features, you'd either use Keap (or another CRM like HubSpot, Salesforce, etc.) alongside Enji, or choose a tool based on whether marketing or sales operations is your bigger need right now.
