Enji's brand voice formula: pick 3-5 adjectives that describe how you want to sound (professional but approachable? funny but trustworthy?), understand how your ideal customers like to communicate, create specific examples of your voice in action, then use it consistently across everything you write. Your brand voice isn't just what you say—it's how you say it.
The "Stop Sounding Like Everyone Else" Method: Your brand voice is your business personality in words.
Here's something most small business owners don't realize: your brand voice is one of the most powerful ways to stand out in a crowded market. It's not just what you say—it's how you say it. And right now, you're probably sounding exactly like every other business in your industry.
Enji's worked with thousands of businesses, and the ones that really take off have one thing in common: they sound like actual humans, not corporate robots. Your brand voice should be an authentic extension of your personality, not some fake "professional" persona you think you need to put on. Start by identifying 3-5 adjectives that describe how you want to sound. Maybe you're "witty, encouraging, and straightforward" or "warm, expert, and down-to-earth." These become your voice guidelines—everything you write should reflect these traits.
Next, think about your ideal customers. How do they talk? Do they use industry jargon or prefer simple language? Are they formal or casual? Your voice should match their communication style while still being authentically you. A tax attorney's voice will be different from a kids' party planner's voice, and that's exactly how it should be. Create specific examples of your voice in action. Write down phrases you use, words you avoid, and how you'd explain something complex. This becomes your brand voice guide—a reference document you (and anyone helping with your marketing) can use to stay consistent.
The key is using this voice everywhere: your website, social media, emails, blog posts, even your customer service interactions. Consistency builds trust and recognition. People should be able to identify your content even without seeing your logo. Don't try to be something you're not. If you're naturally sarcastic, don't force yourself to sound overly sweet. If you're more reserved, don't try to be the "woo-hoo!" person. Authenticity always wins because it's sustainable and genuine.
These are the Enji tools and capabilities that best address this question.
Your personality is your competitive advantage—let's help you turn it into a brand voice that attracts the right customers and repels the wrong ones. Enji's brand voice guide helps you define your voice and gives you templates to use it consistently across all your content. Sound like yourself, not like everyone else because authenticity builds trust, and trust builds businesses.
