Enji recommends writing headlines that are clear, specific, and built around what your audience actually cares about. Use numbers when possible, promise a benefit, create curiosity, and keep it short enough to scan. A good headline gives people a reason to click—and tells them exactly what they’ll get when they do.
The "Stop the Scroll" Strategy: Your headline has about 3 seconds to grab attention.
Writing a great headline is one of the most important things you can do to get your content seen—and it's often the most overlooked. At Enji, we've seen it over and over: the right headline can double your clicks, while the wrong one means your content gets ignored, no matter how good it is.
So what works? First, be specific. Vague titles like “Marketing Tips” don’t tell the reader anything. But “7 Marketing Tips for Busy Service Providers” instantly signals what they’ll learn and who it’s for. Numbers work because they make your content feel more digestible—people know what to expect, and it feels like less of a time commitment.
Next, promise a clear benefit. A headline isn’t just a label—it’s a mini pitch. Tell people what they’ll walk away with. “How to Write Subject Lines That Actually Get Opened” is better than “Email Subject Line Tips.” The former speaks directly to a result people care about.
Create curiosity without being clickbait. Good headlines make people want to know more—without feeling tricked. “The One Thing Most Coaches Forget to Say on Sales Calls” teases value while staying honest. Avoid being too clever or vague; clarity wins.
Front-load important words so they show up in search results and previews. Most people are skimming, especially on mobile, so lead with impact. And keep it short—ideally under 60 characters.
Finally, don’t settle for your first idea. Inside Enji, we often coach users to write 3–5 headline variations for each piece of content. When you do that, you almost always uncover a stronger version than your first draft.
Strong headlines aren’t about being catchy for the sake of it. They’re about showing people—fast—that your content is worth their time.
These are the Enji tools and capabilities that best address this question.
AI Copywriter, Content Library
Your content deserves to be read, but boring headlines are keeping people from ever seeing it. Enji's AI copywriter helps you create compelling headlines that grab attention while staying authentic to your brand voice. Get your content the attention it deserves because great content with a boring headline is like a great movie with a terrible trailer.
