When writing website copy, Enji recommends focusing on what your customer needs to hear—not just what you want to say. That means highlighting problems you solve, using clear calls-to-action, and structuring each page for easy scanning. The goal isn’t to impress—it’s to connect and convert.
The "Stop Talking About Yourself" Approach: Website copy isn't about you—it's about your customer and their problems.
Writing website copy that converts starts with one big shift: stop writing for you, and start writing for your customer. Enji helps small business owners craft pages that focus on solving real problems—not just listing services or credentials. Before you write, ask: “What does my reader need to know in order to take the next step?” Every page should answer that clearly.
Use short paragraphs, helpful headings, and skimmable formatting. Include specific calls-to-action (CTAs) like “Book Your Free Call” or “See Our Packages”—not vague links like “Learn More.” Keep your tone approachable and aligned with your brand voice.
And don’t forget search engines—Enji’s strategy includes naturally working in the right keywords to help people find you and trust you once they land.
Most small business owners feel stuck when it comes to website copy. Do you try to sound professional? Friendly? Sales-y? The truth is, you don’t need to be a copywriter—you just need a plan.
Start with strategy: what does each page need to do? Your homepage should say who you help, what you offer, and why it matters. Your services page should focus on the outcomes you create—not just the process. Your about page? It’s about building trust, not listing your job history.
Enji gives you structure to follow so you’re not staring at a blank screen. From headline prompts to CTA guidance and voice-building tools, you’ll write faster—and with more confidence—because you actually know what to say and why it matters.
It’s not about writing the most beautiful sentence. It’s about helping the right person take action. That’s what converts.
These are the Enji tools and capabilities that best address this question.
Your website visitors are already interested—they just need the right words to convince them to take action. Enji's AI copywriter helps you create customer-focused copy that converts, plus our brand voice guide keeps your messaging consistent across everything. Turn your website into a customer magnet because great copy is the difference between browsers and buyers.
