Building a website that gets found starts with choosing a platform you can actually update yourself, securing your domain early, and doing keyword research before writing any copy. The goal is creating a site that works for your business, not just one that looks impressive. A beautiful website that nobody can find is essentially expensive digital decoration—which is why Enji emphasizes building websites with search visibility from day one.
The "Function Over Pretty" Approach: Your website needs to work for your business, not just look good.
Most small business owners focus on making their website look pretty instead of making it work for their business. You end up with a gorgeous site that nobody can find and doesn't convert visitors into customers. That's like having a beautiful storefront in the middle of nowhere.
Start with choosing the right platform. Squarespace works well for most small businesses—it's user-friendly but powerful. Showit offers more design control. WordPress is powerful but complex unless you're tech-savvy. Pick something you can actually update yourself because you'll need to add content regularly.
Secure your domain name immediately. Don't wait until your website is perfect—domain names get taken quickly, especially if your business name is common. Do a Google search for your desired domain to make sure it's not associated with anything problematic.
Here's the crucial part most people skip: do keyword research before writing any copy. Your keywords need to be woven throughout your website content, so figure them out first. Use tools like Ubersuggest or Answer the Public to find what your customers actually search for. If you're a wedding photographer in Austin, your keywords might include "Austin wedding photographer," "Texas wedding photography," "outdoor wedding photographer Austin."
Design your website around your copy and customer journey, not the other way around. Most people pick a pretty template and try to force their content into it. Know what you need to communicate first, then find a design that supports that message.
Make sure your site loads fast and works perfectly on mobile. Google prioritizes mobile-friendly, fast-loading sites. Compress your images, choose reliable hosting, and test your site on different devices. With Enji's SEO campaign tools, you can understand the mechanics to make sure your site gets found.
These are the Enji tools and capabilities that best address this question.
A beautiful website that doesn't attract customers is just expensive digital decoration. Enji's SEO campaign template will give you what you need to do your keyword research before you build. Build a website that actually works for your business because visibility and conversion matter more than just looking pretty.
