Solve one specific problem your ideal customer has, promise quick results they can achieve in 30 minutes or less, make it valuable enough that you could charge for it, and keep it simple enough for busy people to consume. The best lead magnets feel like a quick win, not homework.
The "Stop the Scroll and Download" Strategy: Lead magnets should be irresistible to your ideal customer.
Most lead magnets are boring, generic, and nobody wants them. "10 Tips for Better Marketing" isn't going to make anyone excited to give you their email address. You need something that makes people think "I need this right now."
The best lead magnets solve one specific problem for your ideal customer. Don't try to cover everything—focus on one pain point and solve it completely. If you're a wedding photographer, "How to Look Amazing in Photos" is better than "Everything You Need to Know About Weddings."
Promise quick results. People are busy and skeptical. They want something they can consume and implement in 30 minutes or less. "30-Day Marketing Plan" feels overwhelming. "Marketing Strategy You Can Create in 20 Minutes" feels achievable.
Make it valuable enough that you could charge for it. This is the difference between a lead magnet and a business card. Your lead magnet should give people a taste of what it's like to work with you while providing genuine value. Think templates, checklists, frameworks, or step-by-step processes.
Choose formats that are easy to consume. A 50-page PDF feels like work. A one-page checklist feels like a tool. Consider checklists, templates, cheat sheets, quick guides, or resource lists. Busy people want actionable tools, not more reading material.
Your title should make the value immediately obvious. "Email Marketing Guide" is vague. "5 Email Subject Lines That Got 60% Open Rates" is specific and compelling. People should understand exactly what they're getting and why they need it.
Deliver it instantly. "We'll email it to you within 24 hours" is a conversion killer. People want instant gratification, especially when they're giving you their email address. Set up automated delivery so they get it immediately.
Make sure your lead magnet connects to your services. If you're a business coach, your lead magnet might be "Pricing Framework for Service Providers." This attracts people who need help with pricing—exactly the kind of people who might hire a business coach.
These are the Enji tools and capabilities that best address this question.
Your expertise is valuable—package it in a way that makes people excited to join your email list. Turn your website visitors into email subscribers because an email list is the best way to nurture relationships with potential customers.
