Enji recommends starting your blog by using the platform you already have (like WordPress or Squarespace), then writing posts that answer your customers’ most common questions. Do a bit of keyword research first—so you’re writing content people are actually searching for. Once published, you can repurpose each blog post into social media content, emails, and more.
The "Stop Overthinking It" Approach: Blogging isn't rocket science, but it is strategic.
Blogging doesn't need to be complicated—and it can be one of the most valuable things you do for your marketing. If you already have a website, you probably have blog capabilities ready to go (WordPress and Squarespace both include it). Even if your site is custom, most developers can add a blog plugin in just a few minutes.
But the key to blogging that actually gets seen? Write posts your customers are already searching for. Start with the questions you get asked all the time—those FAQs are a gold mine. They're clear, helpful, and already aligned with what your audience wants to know.
Before you write, do a quick keyword check. Use tools like Ubersuggest or Answer the Public to see what people are typing into Google. Let’s say you’re a wedding planner. Instead of guessing or going with something generic like “10 Tips for a Beautiful Day,” you might discover that “wedding planning timeline” is searched thousands of times a month. That’s your next blog post—because now you're writing with purpose, not just hoping it lands.
From there, keep your writing simple and natural. You don’t need to stuff keywords or sound like a robot—just use your main keyword in the title, intro, and a few headings. That’s enough to help Google (and your future customers) find it.
Once it’s live, the magic really happens. That one blog post becomes a whole week’s worth of marketing. Use it to create captions, emails, Stories, and more. With Enji’s AI Copywriter, turning one post into five pieces of content is fast, easy, and totally doable—no burnout required.
Start simple. Be helpful. And let your blog become a tool that works for you.
You've got expertise worth sharing—let's get it out of your head and onto the internet where it can actually help people (and bring in customers). Enji's AI copywriter takes your ideas and helps you turn them into optimized blog posts that actually get found. Plus, our content library keeps track of everything so you can repurpose like a pro. Start blogging and watch your website traffic grow because your expertise deserves to be found.
