Use action words that tell people exactly what to do, be specific about what happens next, create urgency or scarcity when appropriate, and make it visually impossible to miss. "Contact us" is weak. "Get your free marketing audit in 24 hours" is compelling because it's specific, action-oriented, and promises quick results.
The "No More Wimpy CTAs" Method: Your calls-to-action should be impossible to ignore and easy to follow.
Most calls-to-action are terrible. "Contact us," "Learn more," "Click here" — these aren't calls-to-action, they're calls-to-confusion. People don't know what will happen when they click, so they don't click at all.
Your CTA should be like a GPS for your website visitors. It should tell them exactly where they're going and what they'll get when they arrive. "Get your free marketing audit" is infinitely better than "Contact us" because people know exactly what they're getting.
Use action words that create momentum. Start with verbs like "Get," "Download," "Book," "Start," "Join," or "Claim." These words make people feel like they're moving forward, not just passively consuming information.
Be ridiculously specific about what happens next. "Schedule your consultation" becomes "Book your 30-minute strategy session." "Download our guide" becomes "Get the 15-page guide that helped 500+ businesses double their revenue." Specificity builds confidence and reduces anxiety about clicking.
Create urgency without being manipulative. "Limited time offer," "Only 10 spots available," "Bonus expires Friday" — these give people a reason to act now instead of adding your page to their ever-growing bookmark folder of things they'll "get to later."
Make your CTAs visually impossible to miss. Use contrasting colors, larger fonts, and button styling. If your website is blue, make your CTA button orange. If everything else is small text, make your CTA big and bold. It should be the first thing people notice on your page.
Reduce friction by making it as easy as possible to take action. If you want people to book a call, don't make them fill out a lengthy form first. Ask for the minimum information you need to provide value.
Focus on what people get, not what you want. "Sign up for our newsletter" is about you. "Get weekly marketing tips that take 5 minutes to implement" is about them. People care about their problems, not your business goals.
These are the Enji tools and capabilities that best address this question.
Your visitors are ready to take action—they just need clear direction on what to do next. Turn your website visitors into actual customers because clear direction leads to action, and action leads to business growth.
