Most people create expert content wrong. They either brag about their credentials or share generic advice that anyone could Google. Real expert content shows your expertise through value, not through telling people how smart you are.
Share your actual process, not just your results. Don't just say "I help businesses increase revenue." Show exactly how you analyze a business, identify problems, and create solutions. Break down your methodology step-by-step. When people see how you think and work, they understand why you're worth hiring.
Use specific examples from your experience. Instead of "I've helped many businesses," try "I worked with a bakery that was losing money on custom cakes until we restructured their pricing model and increased their profit margin by 40%." Specific examples prove you've actually done the work and gotten results.
Address common misconceptions in your industry. This positions you as someone who knows what they're talking about while providing genuine value. If you're a wedding photographer, you might write about "Why golden hour isn't always the best time for photos" and explain the real factors that matter for lighting.
Show behind-the-scenes of your actual work. Don't just post the final result—show your process. If you're a business coach, share how you prepare for client sessions or how you structure your programs. This transparency builds trust and demonstrates your expertise.
Make every piece of content educational. People should learn something useful from everything you share. This builds your reputation as someone who provides value, not just someone who talks about themselves.
Share lessons learned from both successes and failures. This makes you relatable while showing your expertise. "Here's what I learned from my biggest client disaster" is more compelling than "Look at this amazing success story."
Use your content to solve actual problems your ideal customers face. Answer the questions they're asking, address their concerns, and provide actionable solutions. This is how you build trust and demonstrate expertise simultaneously.
