Most small businesses treat Pinterest like Instagram instead of recognizing it as a search engine. Pinterest users are actively looking for solutions, ideas, and inspiration—they're not just mindlessly scrolling. This makes it perfect for driving targeted traffic to your website.
Set up your business account strategically. Complete every section of your profile with keywords that describe what you do. Include your website link and make sure your business description clearly explains how you help people. Pinterest rewards complete profiles with better visibility.
Research keywords that your target audience actually searches for on Pinterest. Use Pinterest's search bar to see what auto-completes when you type relevant terms. Look at trending topics in your industry. Pinterest also has a trends tool that shows what people are searching for seasonally.
Create themed boards that are specific and keyword-optimized. Instead of a generic "Business Tips" board, create boards like "Email Marketing for Small Business," "SEO Tips for Beginners," and "Social Media Templates." Specific boards rank better and attract more targeted followers.
Design pins that stand out and drive clicks. Use bold, readable fonts, high-contrast colors, and clear value propositions. Include text overlay that explains what people will get when they click through to your website. Pinterest is a visual platform, so invest time in creating eye-catching designs.
Optimize every pin for SEO. Use keywords naturally in your pin titles and descriptions. Include relevant hashtags, but don't overdo it—Pinterest recommends 2-10 hashtags per pin. Always include a clear call-to-action that tells people what to do next.
Pin consistently but don't spam. Pinterest rewards regular activity, but quality matters more than quantity. Aim for 5-10 high-quality pins per day rather than 50 mediocre ones. Use Enji, Pinterest's scheduler, or other third-party tools to maintain consistency.
Always link back to your website. Every pin should drive traffic somewhere valuable—your blog, product pages, or landing pages. Don't just pin pretty pictures; pin content that serves your business goals and helps your audience solve problems.
Track your Pinterest analytics to see what's driving traffic. Pinterest provides detailed analytics showing which pins are performing best, what your audience is interested in, and how much traffic you're driving to your website.
