If you’ve been following us for a while and soaking up our marketing tips for small business owners, you might’ve hit that “Wait, hold up…” moment.

What is Enji, exactly? Is it a person? A team? A fancy website with marketing inspo?

We get it. The name is cute, the vibe is friendly, and the advice is solid—but it might still feel a little fuzzy. So let’s clear it up.

In this post, we’re going to share:

• Exactly what is Enji
• The tools included in Enji’s all-in-one marketing software
• Who Enji is designed for
• How to start your free trial with Enji

Enji Is a Strategy-First, All-in-One Marketing Platform for Small Business Owners

At its core, Enji is an all-in-one marketing software built specifically for small businesses. But here’s the thing–it’s not just a toolbox full of random marketing features or a glorified social media manager that basically just houses your posts. Instead, Enji is strategy-first, which means it actually helps you figure out what you’re supposed to be doing in the first place. Then it gives you everything you need to execute your plan, stay on track, and see what’s working.

Here’s what you can do with Enji:

• Build a personalized marketing plan based on your goals, audience, and (very limited) time
• Create content with an AI copywriter that sounds like you and doesn’t need perfect prompts to get it right
• Schedule your social posts without juggling five different tools
• Track what’s working with a super-smart and easy-to-understand performance dashboard
• Stay organized with a built-in to-do list that’s actually helpful (and connects to your Google Calendar!). 

TL;DR: Enji isn’t just a stack of tools. It’s an AI marketing assistant, strategist, and cheerleader all rolled into one. It bridges the gap between where you are now and where you want your marketing to go, all with fewer starts and stops and no more headaches. 

What Makes Enji Different?

We know there’s no shortage of marketing platforms out there. So why does Enji exist? Simple:

Most marketing platforms weren’t built for small business owners.
They’re made for big brands, giant teams, or agencies with people who specialize in each little task. If you're a one-person show or a small-but-mighty team, those tools can feel like…too much. And not in a good way.

Enji is different because it’s made for you
For the solopreneurs, the creative-service providers, the makers, doers, and kitchen-table CEOs. For people who are balancing client work, family life, and a never-ending to-do list. Enji was created to make marketing manageable, not miserable.

Our founder, Tayler, was a marketing consultant before building Enji. She saw firsthand how much small business owners struggle to keep up with marketing—and how often they get stuck in a cycle of guessing, ghosting their content, and googling “how to get more clients” at midnight.

You don’t need more noise. You need a plan.
That’s why Enji starts with strategy—because random posting doesn’t work, and burnout is not a business plan. With Enji, you get a personalized roadmap in minutes. Just answer a few questions about your goals, audience, and time, and you’ll have a strategy you can actually stick to.

Let’s Talk About the Marketing Tools Included With Enji

Once your strategy is in place with the marketing strategy generator (the first step once you sign up), Enji helps you follow through with tools that are easy to use and built to work together.

Here’s the lineup:

AI Copywriter

Tired of wrestling with blank pages and robotic-sounding text? Or having ChatGPT pulled up as one-of-too-many tabs in your browser? Our AI copywriter sounds like you, gets your tone, and helps you write faster. No perfect prompts or tons of training required (we’ve done all the heavy lifting in the backend).

Idea Generator

One of the biggest frustrations we hear from small business owners is feeling like you’re constantly needing to come up with new content ideas. We’ve got you. Inside of Enji, you can get fresh, relevant ideas for social posts, blogs, emails, and more. We like to believe that with Enji, you’ll never have to stare at a blinking cursor again.

Social Media Scheduler

And of course, we have a social media scheduler. Inside our software, you can plan and schedule your social media posts from the same place you built your strategy. One login. One dashboard. No more tab overload (that’s kind of a theme around here!).

KPI Dashboard

One of the things that makes Enji different is the emphasis we put on your marketing data (so you can be more effective with the limited time you have). Our KPI dashboard shows you the metrics that actually matter—so you can make smarter decisions, faster.

Marketing Calendar

Last but not least, when you get started with Enji, you’ll get a clear, prioritized list of what to do next, so you’re never left wondering, “What should I be working on?” Your strategy turns into tasks on your marketing calendar (so you can feel good about marketing again)..

Enji Is a Perfect Fit If You...

• Are a solopreneur or have a small team (and zero interest in hiring a full-time marketer)
• Feel overwhelmed by all the marketing platforms out there
• Want to stay consistent with content but don’t know where to start
• Are tired of hopping between tools and hoping for the best
• Want to finally make marketing a habit—not a headache

Think of Enji like adding someone to your team (without the extra payroll). It gives you structure without stifling your creativity, and support without the stress. Best of all, it was built by small business owners who know the juggle is real.

How to Get Started With Enji 

You can try Enji for free to see what the buzz is about—and we highly recommend diving in with the strategy generator first. It’s the easiest way to stop winging it and start making marketing moves that actually matter.

Here’s your step-by-step starter plan:

1. Start with your custom marketing strategy
   Answer a few quick questions and get a roadmap tailored to your goals and availability.
2. View your tasks in the marketing calendar.
   This shows you what’s coming up so you’re never caught off guard (and yes, we take into account how much time you realistically have)
3. Use the idea generator and AI copywriter to create content.
   Seriously, this will change the way you write forever.
4. Schedule your content directly in the platform.
   One place. One process. No switching tabs or setting calendar reminders.
5. Use campaign templates to promote your next big thing.
   Launching a new service? Hosting an event? Starting an email list? We’ve got plug-and-play plans for that.
6. Review your KPI dashboard regularly.
   Set a monthly check-in with yourself to see what’s working and refine your strategy accordingly. We like to consider the 1st of every month “KPI Day.”

Pricing That Makes Sense For Small Businesses (With Everything Included)

Enji is just $29/month—flat rate, no limits. Use every tool, schedule as much content as you want, and invite your team (if you have one) without jumping through hoops or upgrading your plan.

It’s affordable on purpose—because we know that small business owners have to be smart about every dollar. Enji gives you everything you need for less than the price of one dinner out.

So… are you ready to finally feel good about marketing your business? Because we’re ready for you.

Enji was built to help you reclaim your time, ditch the guesswork, and feel good about how you’re showing up for your business. We know marketing can be overwhelming, but with the right strategy (and the right support), you’ve totally got this.

Start your free trial today. Let’s build a strategy, execute it, and track the results—together!