AI isn’t just for professional marketers and extremely tech-savvy people anymore.

Today’s AI tools are smarter, simpler, and finally built for the rest of us—solo business owners, scrappy teams, and every small business juggling marketing on top of everything else. Because now the right AI tools can help you save time, reduce the mental load, and actually stay consistent with your marketing (no more random Instagram posts every other month!). Sounds pretty great, right?

Especially as a small business owner, you can use AI for marketing in a way that makes your life easier, not harder. From copywriting to strategy and tracking, using AI can become a lot like having a marketing assistant on call. 

Here are four ways to small businesses can use AI and how Enji brings everything together in one place: 

• Create content faster
• Build a marketing strategy before you start with tactics
• Stay consistent with scheduling and automation
• Track what’s working without drowning in data

1. Create Content Faster 

Let’s be honest: staring at a blank Google Doc sucks. There’s actually no faster way to drain your creativity. Unfortunately, we aren’t all natural writers, but it’s a core skill that you need for nearly every part of marketing. 

You’ve got a million other things to do, and trying to write the perfect blog post, caption, or email from scratch can eat up hours. That’s where AI can seriously help. Instead of starting from nothing, you can get a solid starting point in seconds.

AI tools can help you:

• Generate blog post outlines and first drafts
• Write social captions based on your content themes
• Draft emails that actually sound like you
• Repurpose your content for all of your channels 

If you’re using Enji, you’ve got an AI copywriter built right into your account. It can generate full blogs, captions, and posts based on your brand and business goals. From there, you can personalize the message, add even more of your expertise, and make sure it feels just right.

This post on how an AI copywriter can help you market your small business walks through exactly how it works. And if you’re still comparing tools, check out our round-up of the best AI copywriters for small business owners.

You don’t have to write everything from scratch anymore—and you shouldn’t!

2. Build a Strategy Before You Start Posting

One of the biggest mistakes small business owners make is skipping the strategy part of marketing. 

We get it. When you’re short on time and need to start doing, it’s tempting to jump straight into tactics. But without a plan, it’s easy to end up throwing random content out there and wondering why it’s not working.

The good news is that AI can help you create content and the strategy that helps you determine what content you need in the first place. 

The best tools that include AI for marketing will ask the right questions, like:

• What are your business goals?
• How much time do you have for marketing each week?
• Who are you trying to reach?

Just like a marketing consultant, it takes information about your business to provide a personalized marketing strategy, not just a generic plan that isn’t really helpful. 

With Enji, you can use the AI Marketing Strategy Generator to build a custom marketing plan based on your actual business—no templates, no fluff. You’ll get a plan that’s tailored to how much time you have, your goals, and your audience.

That way, when it’s time to create content, you’re not guessing. You’re following a strategy that actually makes sense for you.

3. Stay Consistent with Scheduling + Automation

If your marketing plan is “post when I have time,” you already know how that goes. Weeks go by, and there’s nothing but tumbleweeds across all your channels. 

Posting on the fly leads to burnout, inconsistency, or both. You miss a week, then feel guilty, then try to overcompensate… and suddenly, marketing feels like another job you don’t have time for.

AI can help you break that cycle.

It can:

• Help you batch your content all at once
• Suggest what to post and when
• Schedule your content across platforms like Instagram, Facebook, LinkedIn, and more
• And remind you it’s time to work on your marketing!

With Enji, you can use the AI idea generator to come up with content topics that align with your strategy and content pillars. Then, the built-in social media scheduler makes it easy to schedule social media posts for the next week or two in one go.

These are all tasks that add up, and even scheduling posts can take hours. With Enji’s tools, it’s like you have an AI social media manager on hand to get all that work out of your way. 

You don’t need to be glued to your phone or constantly coming up with new ideas. AI can help you stay consistent and (more importantly) stay sane.

4. Track What’s Working Without DROWNING In Data

It’s not all about pretty branding and clever social media posts. Successful marketing has to include the not-so-sexy part: data. 

Most small business owners feel like they should be tracking their marketing results. But spreadsheets, analytics dashboards, and reporting tools can be overwhelming. You might not know where to look, what metrics matter, or how to translate the numbers into real decisions.

We promise, it doesn’t have to be complicated. Once you know key performance indicators make sense for you to track, it’s so easy to use AI to help you comb through the data and put together a story. 

You can use AI to:

• Quickly identify what’s performing well
• Understand which channels are driving results
• Decide where to invest your time and energy next

Enji’s KPI dashboard pulls in all your marketing data, like website traffic and social engagement, and makes it easy to see what’s working (and what’s not). From there, you can bring your data to monthly group coaching calls where the Enji team can help you understand your numbers (and decide what to do with them!).

This is where AI for marketing really shines. It doesn’t just create and schedule content—it helps you make smart, data-driven decisions about your next steps.

Enji’s All-in-One AI for Marketing Platform

Here’s the thing: you don’t need to stack a bunch of AI tools on top of your already-full plate. We already know what you’re dealing with as a small business owner, and it probably looks like infinite tabs and overwhelming subscriptions. 

Instead, you need one tool that helps you plan, create, schedule, and track your marketing—all in one place. We’re happy to report that Enji truly does it all, and it was designed for business owners just like you.

Whether you’re planning a launch, prepping for a slow season, or just trying to get back on top of your content calendar, Enji helps you use AI for marketing in a way that feels doable. Not complicated. Not confusing. Just smart, simplified marketing support built for small businesses.

No tech bro jargon. No endless tutorials. Just the right help, right when you need it.

Ready to give it a try? Check out Enji’s all-in-one marketing tools and see how you can start using AI for marketing!