There are more than a few tools out there that help you market your small business. From social media schedulers and email marketing platforms to SEO and design tools, you have options.
But in an age where life does nothing other than speed up, you need the tools you invest in to do the same. That’s why it’s time to hop on the AI train if you haven’t already, especially if you aren’t using an AI copywriter yet.
First, let’s just say, we get it. You might not feel like AI is actually helpful. Or maybe you have been using it here and there, but you’re getting the same repetitive content from ChatGPT. If you’re there right now, it’s easy to think, “what’s the fuss about?”
After a couple of years of experimenting and designing though, we’ve also seen how a dedicated AI copywriter customized for your business can take a ton off your plate and make sure the output is matched to your brand voice, tone, and personality. And when you get that locked in? It’s pretty cool.
Today, we wanted to talk through our favorite ways you can put an AI copywriter to work for your small business. Read on to learn what they are and learn more about Enji’s AI copywriter!
We’re covering:
- What is an AI copywriter?
- How an AI copywriter saves you time
- An AI content writer can help keep you consistent
- You can use AI tools for copywriting to get better at writing
- An AI copywriter can help you do SEO
What is an AI copywriter?
An AI copywriter isn’t just spitting out the same thing for anyone who uses it. The best AI copywriters can take information about your business along with your voice and tone to help you ideate, outline, write, and repurpose.
AI is still so new, but it’s already come such a long way. Beyond just writing, it can literally be your social media manager, too. That includes developing a strategy, creating content, scheduling, and reporting. We use AI a lot here at Enji!
And the best thing is that most AI copywriters still function like a chatbot, so they’re so easy to get started with. As long as you’re using some general AI best practices, you can count on powerful, brand-focused, and even search-optimized content that saves you so much time (and money!).
A quick comparison: How an AI copywriter saves you time
The biggest way that AI copywriters help is that they save you so. much. time. Because let’s be honest—unless you are a copywriter, writing probably doesn’t come so easily. Or even if it does, it might not be the thing you want to spend a ton of time on.
With an AI copywriter, what used to take you hours can now just take minutes. You can still be as hands-on as you like (and we even recommend it so that you’re always reviewing and editing your content), but you don’t have to moonlight as a writer when you already have your business to run.
An AI content writer can help keep you consistent
One of the main tenets of marketing is consistency. Brand consistency. Consistency in your voice. Consistency builds trust. Consistency is key. All of these are true, but you know what? Most small business owners like yourself don’t have time to create this consistency.
At least, not on your own.
An AI content writer can help you market your business on a more regular basis because of all the time it saves you. Blog posts that used to take you 3 hours? Done in 1. Social media captions that made you avoid scheduling them ahead of time because you didn’t know what to say? Batched and busted out. In the end, using a tool that speeds up this process makes things less of a pain for you, which, in turn, means you’re more likely to stay on top of it.
Pro-tip: Enji’s AI copywriter is a great way to start doing the recommended tasks you get after creating your marketing strategy—fast!
You can use AI tools for copywriting to get better at writing
We’ve talked at length with a lot of small business owners over the years, and one thing is for sure—most people don’t consider themselves to be good writers. And no one blames you for thinking that, especially because writing anything longer than an email isn’t really your jam.
But when it comes to marketing your business in the age of the internet, there isn’t a way around it. Writing is something you have to do. At least now we have something to help us practice.
Becoming a better writer is just like most things; you have to do it a lot before you’ve honed your skills. But a) time and b) finding those first words really stands in your way most days. So that’s exactly where using AI tools for copywriting can facilitate more frequent practice and help you get better over time.
Pro-tip: Any time you are using an AI copywriter, you should be reviewing the draft, revising it with your own words, and adding your expertise and/or personal stories to turn it from a good draft to a great final piece!
An AI copywriter can help you do SEO
SEO (search engine optimization) is a really important part of a modern marketing strategy, but it goes far beyond just optimizing your website. You have to do SEO on a regular basis in order to see strong results.
That means doing a few things, but for what we’re talking about, an AI copywriter can help you finally get on the blogging train—because those 200-word posts you’ve been sneaking in don’t cut the mustard.
You need longer-form pieces that are published with optimized URLs and meta descriptions, which are all things Enji’s AI copywriter can help you with (read: do for you)!
How to start using an AI copywriter today
The big takeaway from all this? Artificial intelligence can be a game-changer when it comes to increasing your capacity to do your marketing tasks, purely because it saves your brain from all the deep thinking that used to be required.
If you’re still on the fence, here are some more reasons why it’s time to try using AI into your marketing.
Especially if one of your goals is to start showing up more consistently, or you are looking for ways to save your time and energy, start your 14-day free trial of Enji’s marketing tools for small business! You’ll get what you need to create your marketing strategy, organize your marketing tasks, and start doing them with the help of an AI copywriter!
