Yes, you can do it yourself. In fact, most of the small business owners we talk to have to DIY marketing. So it’s definitely possible, but not without a system.
Why? Because marketing your small business on your own can feel overwhelming. Between juggling daily tasks, client work, and the countless hats you wear, where do you even begin? When you’re in that time in between being able to hire help but having to do a lot on your own, it’s a lot to handle.
That’s why if you’re doing DIY marketing, you need to have a clear plan and smart tools to support you. Without a system, you will end up burnt out, have inconsistent marketing, and lose opportunities. Even if you’re a superhero.
Fortunately, with the right system (which you can simply think of as a mix of things), you can build a marketing routine that fits your busy schedule, keeps your business visible, and helps you grow. And today, we wanted to help you start building your system. Here are six of our best tips to help you DIY marketing, plus some advice on how using tools like Enji can make it easier every step of the way!
Here’s a quick preview of our tips to help you do good DIY marketing:
- Start with a marketing plan
- Set realistic goals
- Batch and schedule content
- Use AI to save time
- Repurpose, don’t reinvent
- Track your progress
1. Start With a Marketing Plan
If there’s one thing we wish everyone knew, it’s that the foundation of any successful marketing effort is a clear plan. Without a roadmap, it’s easy to feel scattered, unsure of what to do next, or overwhelmed by all the options.
That’s why your first step is to create a marketing plan tailored to your business goals, audience, and resources. But don’t worry—you don’t have to spend hours writing complicated documents or trying to figure it all out yourself.
We know, we have the 20-page marketing plans to prove it. You don’t need it, friend, Trust us.
Enji’s strategy generator makes this easy. By answering a few simple questions, you get a custom marketing plan in minutes. This plan outlines your target audience, key messaging, channels to focus on, and suggested campaign ideas. It gives you a clear direction and helps you prioritize your efforts so you’re not wasting time on random tactics that don’t move the needle.
Having a plan keeps your marketing focused and strategic. It turns vague goals into concrete actions and guesswork into confidence.
2. Set Realistic Goals
When you’re trying to DIY marketing, the temptation can be to do everything at once or aim for big, flashy results immediately. But this approach often leads to burnout or frustration when the results don’t come as fast as you want.
Instead, set realistic, achievable goals that focus on consistent progress over time. Small, steady actions add up more than occasional huge pushes. For example, rather than trying to post every day across all channels, commit to two or three quality posts per week that align with your marketing plan.
Consistency builds momentum and trust with your audience. It also gives you more opportunities to learn what works and adjust your strategy.
Use Enji’s goal-setting tools (that are key to creating your marketing plan) to break down your big objectives into manageable milestones. Then you can track your progress and celebrate small wins to keep motivated.
3. Batch & Schedule Content
One of the biggest time-sucks in DIY marketing is scrambling to create content last-minute (we’ve all been there!) But there’s a simple solution here, and it’s to batch your content creation and schedule it in advance.
Batching means setting aside dedicated time to create multiple pieces of content at once. Instead of hopping between tasks all day, you get in a flow state and finish more in less time.
Enji’s built-in social media scheduler lets you batch create and schedule your posts so you can set it and forget it. This saves hours each week and prevents that frantic “what do I post today?” feeling.
To make batching even easier, use content buckets—categories or themes that guide your ideas. Enji’s idea generator can also spark inspiration when you’re stuck too—because having a list of ready topics aligned with your brand makes creating content less stressful.
4. Use AI to save time
AI is a powerful tool that can take a lot of the heavy lifting off your plate if you use it wisely.
Enji’s AI Copywriter helps you create content that sounds like you without spending hours drafting and editing. Whether you need social media captions or blog ideas or full on drafts, the AI gives you a strong starting point (and fast).
The key is to treat AI as a helpful AI marketing assistant, not a replacement of you or any human. Why? Because AI is really just a tool we have to use—and it doesn’t always get things right. So you (the human) need to review and tweak the output to ensure the message fits your audience and is factual.
Using AI boosts your productivity, frees your creative energy, and lets you focus on other parts of your business. Stop feeling guilty or stressing that it’s “too techy” and start taking advantage of it!
5. Repurpose, Don’t Reinvent
Creating brand-new content all the time is exhausting. Instead, focus on repurposing what you already have.
Good news: Enji now supports cross-posting, making it simple to share your content across multiple platforms without extra effort! Plus, now you’re even able to turn blog posts into emails, social media posts, or captions for Reels—maximizing the value of each long-form piece of content you create.
Repurposing helps you stay visible without burning out. It stretches your content further, saves time, and reinforces your message in different formats to reach more people.
For more ideas on content reuse, check out 3 Ways to Reuse Content and Stay Visible Without Burning Out.
6. Track Your Progress
This is a simple tip to say: The only way to know if your DIY marketing is working is to track your results.
Enji’s KPI dashboard shows you the metrics that matter most to your business—like engagement, leads, conversions, and website traffic—all in one place. You can see what’s working, what needs adjustment, and where to focus your energy next.
Tracking your progress helps you avoid wasting time on tactics that don’t deliver. It also keeps you motivated by showing how your efforts are moving the needle.
The Takeaway: DIY Marketing Just Needs the Right Tools
DIY marketing is absolutely doable for small business owners, but success depends on having a system. With a solid plan, clear goals, smart batching, AI support, content repurposing, and performance tracking, you’ll build marketing habits that are sustainable and effective.
Enji was designed with small businesses in mind, giving you all these tools in one easy platform so you can work smarter, not harder.
Ready to feel good about your marketing? Try Enji for free to see how it all comes together!
