Running a small business often means wearing a dozen hats at once. From sales to customer service, there’s barely enough time to write a great Instagram caption, let alone blogs or email campaigns. That’s where AI copywriters come in to save the day (and save you a ton of time!). 

At Enji, we know just how valuable the best AI copywriter tools can be, especially for busy entrepreneurs. They help you save time, improve your messaging, and give you freedom to focus on the parts of your business that truly need you.

But what makes the best AI copywriters work for you? We’re going to cover:

• Why you need to embrace AI copywriters (if you haven’t already)
• What you can do with an AI copywriter
• What features the best AI copywriters have (that others miss)
• How to get the best results from an AI copywriting tool
• Frequently asked questions about the best AI copywriters

Why You Need to Embrace AI Copywriters

In case you’ve been burying your head in the sand lately, as a small business owner, you don’t have the luxury of a big marketing team. But that doesn’t mean your content has to take a backseat. AI copywriters have come a long way, and they make it possible to create high-quality content without the time or cost of hiring extra help you can’t afford.

With the best AI copywriter tools, you can:

• Create social media posts, blogs, and email copy in minutes
• Keep your brand voice consistent across platforms
• Brainstorm new ideas when writer’s block hits hard

AI tools like our AI Copywriter are specifically designed to take the weight off your shoulders. Unlike many AI tools that require constant training or complicated instructions, Enji works seamlessly out of the box. (No need to tell it you’re looking for “a helpful assistant.” We’ve already taken care of that with built-in smart prompts!)

Want to see how AI can transform your marketing? Check out our blog on how an AI copywriter can help your small business.

What You Can Do With an AI Copywriter

AI copywriters aren’t just for writing long blogs (though they’re pretty great at that, too). The best AI tools become your go-to social media caption writer, blog assistant, and email buddy all rolled into one.

Here’s how small business owners use them every day:

• Write captions fast. Whether you need an Instagram caption writer for your latest product photo or a snappy one-liner for Threads, AI can help you brainstorm and draft options in seconds.
• Batch your blog posts. Acting as your AI blog writer, these tools can outline, draft, and even polish posts that bring in search traffic. You can spend your time adding personal stories or insights instead of staring at a blank screen.
• Plan your Pinterest strategy. If you’ve ever wondered how to write pin descriptions that actually get clicks, AI can generate keyword-rich text that’s both searchable and readable.
• Keep your emails fresh. From subject lines to full newsletters, AI helps you save time while keeping your audience engaged.

Basically, if it requires words, your AI copywriter can handle the heavy lifting—so you can focus on delivering the magic of your business.

Key Features to Look for in an AI Copywriter

Not all AI copywriters are created equal. To find the best one for your business, focus on tools that offer ease of use, customizable outputs, and time-saving features. The tool you choose should be intuitive and easy to use, while still delivering high-quality copy that sounds like you without constant rewrites (because we’re trying to save time here, after all!)

You also want to choose an AI copywriting tool that can adapt to your unique brand voice and tone, which makes sure that every piece of content feels authentic (not like robot speak). And while you might not be able to just “copy and paste” with no editing yet, the best AI copywriters can get you closer than you think.

Enji’s AI Copywriter is built with small business owners in mind, offering these must-have features (and more!) to simplify your workflow.

Why AI Copywriters Should Be Integrated Into a Full Marketing System

Here’s the catch: even the best AI copywriter won’t do much if the content just sits in a doc. That’s why integration matters. Enji’s AI Copywriter is part of a full marketing system, so your words actually turn into results.

• Campaign Templates: Instead of creating captions or blogs in isolation, your AI-generated content plugs directly into pre-built campaigns. That way, your posts aren’t just random—they’re part of a bigger strategy.
• Scheduler + Calendar: Once your content is ready, you can drop it right into your marketing calendar and set it to auto-publish. No more “I wrote it but forgot to post it.”
• KPI Dashboard: This is where the magic comes full circle. With Enji, you can measure whether your content is working—whether that’s website KPIs like traffic, conversions, or tracking how many leads are coming from Google. You’ll know which posts are pulling their weight and which ones need a tweak.

The bottom line? AI should make your life easier, not add more scattered tools to your plate. With Enji, your AI copywriter works hand-in-hand with your entire marketing system.

Top AI Copywriting Tools for Small Business Owners

There’s no shortage of AI tools out there, each claiming to be the best AI copywriter on the market. Here’s a quick look at a few popular options:

• ChatGPT: Excels at conversational content and brainstorming. However, it often requires detailed prompts and extra fine-tuning.
• Jasper AI: Known for its flexibility, this tool offers a wide range of templates and use cases, but it’s one of the more expensive tools on the market.
• Copy.ai: Great for generating social media content, though it often requires tweaking to match your tone.
• Writesonic: Focuses on blog content and long-form copy but can sometimes feel too generic.
• Enji: Unlike these other tools, Enji’s AI Copywriter comes with pre-designed prompts to ensure you always get high-quality, on-brand copy. You don’t have to waste time training it or fine-tuning results—we’ve already done that. Plus, it’s included in our suite of other marketing tools so you pay one low price per month.

Enji is the best AI copywriting tool for small business owners because it was built with you in mind.

How to Get the Most Out of AI Copywriters

Even the best AI copywriter becomes more effective with the right usage. Start by being specific about your goals. For example, instead of asking for “social media content,” you could request “an Instagram caption announcing a product launch.” 

Once the AI generates your content, personalize it with small edits to make sure that it truly reflects your brand’s voice and personality (don’t skip this part!). Plus, don’t be afraid to experiment with different prompts to see what resonates most with your audience. It’s okay if not everything is perfect the first time!

For more ideas, check out this video on AI copywriter do’s and don’ts:

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When to Not Use AI Copywriters

As powerful as AI is, there are times when it’s better to close the tab and write it yourself.

• Sensitive client communication. Anything personal, emotional, or client-specific (like proposals or delicate situations) should come directly from you.
• Topics requiring legal, health, or financial accuracy. AI is smart, but it’s not a licensed professional. Don’t rely on it for content that needs strict compliance or expert review.

AI copywriters are amazing partners for everyday marketing, but they’re not meant to replace your expertise, empathy, or professional judgment.

Why Enji’s AI Copywriter is the Best for Small Business Owners

At Enji, we set out to build the best AI copywriter for entrepreneurs like you—one that simplifies your workflow and produces content you’re proud to share.

Here’s what small business owners are saying about Enji’s AI Copywriter:

• “Enji’s AI copywriter is far, far better than ChatGPT.” – Rebecca
• “The feature I use the most is definitely the AI copywriter for all my social media stuff. It's been so helpful to get new ways to write things and saves me a ton of time.” – Gabby
• “One of my favorite features is Enji’s AI tool. It's GOOD. In a few clicks, you'll have a fully fleshed-out blog outline or Instagram campaign. It's way better than anything ChatGPT puts out.” – Candice

Frequently Asked Questions

We get it—using an AI copywriter often brings up some questions. Whether you’re new to AI tools or just want to understand how to get the most out of them, we’ve got answers to some of the most common questions small business owners have about AI copywriters.

How accurate is the content produced by AI copywriters?

AI copywriters, especially the best ones, are incredibly accurate when it comes to grammar, spelling, and structure. However, they rely on the input you provide. If your instructions are clear and specific, the output will be spot-on. It’s always worth a fact-check, though—actually, it’s best practice!

Do I need to edit content generated by an AI copywriter?

Yup! It’s always a good idea to review and tweak the content to make it uniquely yours. AI can handle the heavy lifting—generating ideas, drafting, and polishing—but adding a personal touch is the best way to make sure that the final copy feels authentic and communicates exactly what you want to say. 

What types of content can an AI copywriter create?

AI copywriters are incredibly versatile. They can help you draft social media captions, write blogs, create email campaigns, develop ad copy, and even outline scripts or product descriptions. Essentially, if it’s written content, AI can probably handle it. Tools like our AI Copywriter make it easy to jump between content types seamlessly.

How does an AI copywriter save time for small business owners?

An AI copywriter speeds up every step of the content creation process. Instead of spending hours brainstorming or drafting, you can have a complete blog outline, caption, or email ready in minutes. That means more time for running your business (or finally checking off those to-dos you’ve been avoiding).

What are the limitations of AI copywriters?

AI tools are powerful, but they’re not perfect. They might struggle with highly creative or nuanced content that requires deep emotion or storytelling. And while they can mimic tone well, the heart and unique perspective you bring as a business owner is something only you can add. AI works best as a partner, not a replacement.

By understanding AI copywriters strengths, limitations, and how to use them effectively, you can create content that saves time and delivers results. Tools like our AI Copywriter go beyond the basics to help you generate high-quality content that fits your unique voice. 

Start Your Free Trial For The Best AI Copywriter

When it comes to running a small business, finding the best AI copywriter can make a world of difference. Tools like Enji’s AI Copywriter can help you create high-quality content in less time, giving you more space to focus on growing your business. 

Whether you’re brainstorming ideas, crafting captions, or building campaigns, we’re here to support you every step of the way. Start your free trial to check out our AI Copywriter today!

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Tayler Cusick Hollman

Enji Founder and Small Business Marketing Expert

Tayler is one of the Founders of Enji (marketing tools for small business owners who need to plan, do, and review it themselves). With over a decade of marketing experience, she has helped thousands of small business owners create simple marketing plans that help them get results. When she isn't thinking about how to solve the "I do my own marketing" problem, you'll find her skiing, mountain biking, or climbing rocks somewhere.

Try Enji's marketing tools for small business owners for free at enji.co

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