If you’re searching for digital marketing tools for marketing consultants, (the extremely high) chances are you already know what you should be doing to market your service. After all, you help clients build strategies and measure results every day.
But when it comes to actually doing the marketing for your consulting business? That’s usually where things quietly slide to the bottom of the list. Not because you think you’re above marketing—but because you’re busy doing it for everyone else.
Between client calls, deliverables, and decision fatigue to the max, your own marketing gets pushed to “later,” powered by referrals and good intentions. It’s the classic cobbler-has-no-shoes problem, and it’s incredibly common for marketing consultants.
Enji’s founder, Tayler Cusick Hollman, was a marketing consultant for a looooong time before co-founding Enji, so we know firsthand that the issue isn’t effort or expertise. Instead, the problem is that most digital marketing tools weren’t built for how consultants actually work. They assume things like unlimited setup time, big teams, or the energy to juggle six platforms and twenty website tabs just to stay visible.
That isn’t the case. As a marketing consultant, you feel the crunch and the pressure to do your own marketing—so you can practice what you preach.
In this post, we’re breaking down:
- What marketing consultants actually need from their digital marketing tools
- Why most platforms slow you down instead of supporting you
- How to market yourself consistently without adding more work
- And how Enji was designed specifically to solve this problem
What Marketing Consultants Actually Need From Their Digital Tools (And What They Don’t)
Let’s get one thing out of the way: marketing consultants don’t need another platform to “set up when things slow down.” You need tools that work in the cracks of your schedule—between client calls, proposals, and delivery. (Even though we’d never tell a small business owner to work this way.)
Most consultants only have a couple of hours a week (!!) to focus on their own marketing. Tools that require heavy configuration, constant context switching, or daily upkeep simply don’t survive in that environment.
Here’s what marketing consultants actually need from their digital marketing tools:
- A marketing plan you didn’t have to write from scratch: You already build strategies for others so you shouldn’t have to stare at a blank doc for your own.
- A calendar that keeps you accountable: Not another place to dump ideas—a system that shows you what to do this week.
- AI that actually sounds like you: Not generic, fluffy copy that feels off-brand or unusable.
- A way to batch work efficiently: So marketing fits into focused blocks (even if they’re quick).
- A performance view that takes 10 seconds, not 10 hours: You want to know what’s working without pulling reports from five tools.
This is exactly why Enji was built as a connected system—not a pile of disconnected features—helping you plan, do, and review your marketing in one place.
The Best Digital Marketing Tools for Marketing Consultants (and Why Most Tools Don’t Fit How Consultants Work)
Before Enji, we’re guessing your typical setup probably looks something like this: Asana for tasks, Notion or Google Docs for ideas, Later or Planoly for scheduling, spreadsheets for tracking, and a mental note to “check analytics later.”
None of it talks to each other (and all of it demands context switching).
That fragmented setup slows you down in very real ways:
- No built-in structure telling you what to focus on
- A million open tabs keeping you distracted
- No clear signal that says, “Yes, you’re on track”
- No single place for your marketing and client marketing to live together
This is why most digital marketing tools for marketing consultants sound helpful, but they don’t match the day-to-day reality of consulting work.
And yes, of course you could use something like Hubspot. But do you really want to spend that much on a subscription?
How Enji Works
You can think of Enji’s Full Marketing Suite as a machine, each part of Enji has a specific job inside the system.
1. A marketing plan that makes decision-making easier
Enji’s Marketing Strategy Generator removes the blank-page problem (even for you). You answer a simple questionnaire about your business, goals, and capacity, and Enji generates a realistic marketing plan you can actually execute (even when your brain is exhausted from client work).
You can refine it now and over time—but the hard decisions are already made for you so you can get moving faster.
2. One central calendar that keeps you accountable
The Marketing Calendar gives you a single place to see your tasks, content, and campaigns together. Instead of bouncing between tools, you can open one view and instantly know what needs attention this week.
3. Marketing campaign templates for when you want to push harder on purpose
Marketing Campaign Templates help you focus your energy when you want to make a bigger impact—whether that’s a visibility push, a new offer, or a seasonal initiative. Campaigns turn “I should probably do more marketing” into a clear start, middle, and end. And even you have the capacity for that.
4. A faster way to write without losing your voice
The AI Copywriter in Enji helps you draft blogs, captions, email newsletters, podcast show notes, and more. Plus, it learns your brand voice by scanning your website (another way we help you get started fast) so you put in zero effort to train it.
5. A consistent presence without daily posting stress
With the Social Media Scheduler, you can batch your content and schedule ahead so showing up doesn’t require logging in every day (because let’s be honest, you’re not gonna do that).
6. A KPI dashboard that takes minutes to review, not hours
The KPI Dashboard shows you what’s working at a glance—platform performance, lead generation numbers, and trends over time. No spreadsheets. Lots of direct integrations. Aesthetic charts that serve up clear signals you can quickly use to make smarter decisions.
What a 60-Minute Marketing Block Looks Like in Enji
You already know what good marketing looks like. Enji helps you actually do it consistently for your own business without adding hours more to your plate. Instead of bouncing between tools, here’s how marketing consultants typically use Enji in practice:
- Review your marketing strategy and calendar to see this week’s focus
- Draft content quickly using the AI Copywriter and blog repurposing tool
- Schedule everything in one batch with our social media scheduler
- Glance at the KPI Dashboard to confirm what’s gaining traction
With Enji, marketing yourself becomes a lightweight, repeatable habit instead of a looming task you keep postponing.
“Can I Use Enji With My Clients?”
The answer is yes! Enji also works great as a client-facing marketing system.
You can manage client marketing inside the same platform you already use—without switching tools or duplicating work.
With client accounts, you can:
- Add clients as team members at no extra cost
- Toggle between accounts (no logging in and out or multiple tabs required)
- Build and manage shared marketing plans
- Run campaigns with clear timelines
- Plan, draft, and approve content before setting it to publish
- Track KPIs in one dashboard
When strategy, execution, and reporting live in one system, your work feels more polished—and many marketing consultants find they can charge more confidently because the experience is more professional. (Also, Enji helps you prove your worth and show your clients where they are dropping the ball…not you.)
Enji vs. Hubspot (and other digital marketing tools)
Let’s clear something up: Enji and HubSpot aren’t built for the same type of work.
HubSpot is a powerful platform—but it’s built for large teams with dedicated marketing departments, long onboarding timelines, and complex automation needs. For marketing consultants doing the work themselves, that power often comes with a cost: time, money, and unnecessary complexity.
Enji was built for the opposite reality, for consultants who:
- Are doing their own marketing
- Want a clear plan without starting from scratch
- Need tools that work together
- Care more about consistent visibility than enterprise automation
If you want a deeper side-by-side breakdown, you can read our full comparison of Enji vs HubSpot. But the short version is this: If you’re a solo consultant or small consultancy doing real client work every day, Enji is built to support how you actually operate.
Build the Consistent, Confident Marketing Presence You Give Your Clients
You already help your clients build clear strategies, stay consistent, and track what’s working. Your own marketing deserves that same level of intention.
The right digital marketing tools for marketing consultants don’t add more to your plate—they remove friction. They help you show up consistently, stay visible to the right people, and build authority without burning billable hours or duct-taping together a dozen platforms.
Enji was built for consultants who want a simple, connected system for:
- Planning their marketing without starting from scratch
- Creating and scheduling content efficiently
- Tracking what’s actually working
If you’re ready to stop relying on referrals alone and start building predictable visibility for your consulting business, you can try Enji free for 14 days or head here next to learn more about how Enji is the best digital marketing software for consultants.
Tayler Cusick Hollman
Founder of Enji | Small Business Marketing Strategist
Tayler Cusick Hollman is the co-founder of Enji, a strategy-first marketing platform built specifically for small business owners who do their own marketing. With 10+ years of experience in small business marketing, Tayler has helped thousands of founders create clear, repeatable marketing systems that drive consistency, visibility, and revenue—without relying on agencies or complicated tools.
Her work focuses on simplifying marketing strategy, turning plans into execution, and helping small business owners replace scattered tools with one integrated system. Tayler’s frameworks and insights are used by entrepreneurs across industries to plan, execute, and evaluate their marketing with confidence.
