If you’ve ever felt like marketing your business is one giant question mark, you’re not alone. Most small business owners start with big dreams and real skills…but then hit a wall when it comes to creating content, defining their audience, or figuring out how to sound like themselves online. That’s exactly why Enji offers a suite of free marketing tools—no strings attached, no credit card, no “free trial” bait-and-switch. Just simple, effective tools to help you get unstuck and moving forward.

Whether you’re struggling to come up with social captions, staring down an empty blog page, or wondering who the heck you’re even marketing to, these tools were built to make the process way less overwhelming. Let’s break them down.

Here are the free marketing tools Enji has for small businesses:

1. Social media scheduler
2. Social media idea generator
3. Blog idea generator
4. Customer persona generator
5. Brand voice generator

Social media scheduler

If there’s one thing that makes or breaks your social media presence, it’s consistency. Miss too many weeks, and people start to wonder if your business is even open. But posting on the fly isn’t sustainable either—it just leads to stress, burnout, and content you don’t feel great about.

That’s why Enji’s free Social Media Scheduler is built for small business owners who want to stay consistent without and just need a simple tool to get the job done. You can connect two social media platforms to your free account, schedule up to 8 posts a month, and even draft captions with an AI copywriter that actually sounds like you.

Why it matters:

• Stay visible: No more disappearing from your customers’ feeds.
• Work ahead: Plan posts when you have time and let them auto-publish for you.
• Keep it simple: The scheduler is made for small business owners—not big teams or influencers.

Because when you’re showing up consistently, your business looks alive, active, and worth paying attention to. And now you can make that happen without overthinking it.

Social Media Idea Generator

Social media doesn’t have to feel like an energy-sucking chore—but when you’re constantly scrambling for ideas, it does. That’s where Enji’s Social Media Idea Generator comes in.

Think of it as a creative spark in your back pocket. It’s not going to give you a full-blown caption (though our Social Media Scheduler does connect the idea generator to our AI copywriter!), but instead of wasting time scrolling for inspiration or recycling the same three post types, you plug in a little info about your business and the generator gives you fresh, relevant ideas tailored to your niche.

Why it matters:

• Saves time: No more blank screens or last-minute panic posts.
• Keeps you consistent: With ideas ready to go, you’ll actually stick to a posting rhythm.
• Matches your goals: The ideas aren’t random—they’re personalized to your small business.

Because honestly? You shouldn’t have to summon post ideas from a scary-lookin’ crystal ball any more.

Blog Idea Generator

Blogging can be one of the most powerful ways to build authority and boost your SEO. But let’s be real—sometimes the hardest part is just figuring out what to write about. That’s where the Blog Idea Generator earns its keep.

Instead of staring at a blinking cursor (and silently debating whether you really need a blog. Spoiler: you do need a blog), you can give Enji a little information about your business and instantly get blog post ideas designed to resonate with your audience.

Why it matters:

• Boosts visibility: Blogs can help you show up on Google, get referred by the AI chatbots, and get found by the right people.
• Provides direction: Clear topics mean you’ll spend less time brainstorming and more time creating.
• Connects with your audience: The generator gives you ideas that solve real problems or answer common questions your customers have.

So instead of overthinking every headline, you can get your next blog idea served up in seconds.

Customer Persona Generator

One of the biggest mistakes small business owners make is trying to market to everyone. The problem? When you’re speaking to everyone, you’re really speaking to no one. (Cliche but 100% true.)

Enji’s Customer Persona Generator helps you cut through the noise and get clear on exactly who you’re talking to. With just a few simple inputs, you’ll walk away with a detailed profile of your ideal customer—their goals, challenges, preferences, and where they spend their time.

Why it matters:

• Clarifies your messaging: When you know your audience, your marketing sounds like it was written for them (because it was).
• Helps you choose platforms: Personas highlight where your customers actually hang out online.
• Guides your offers: Understanding your customer’s pain points makes it easier to create services or products they truly need.

Marketing gets a whole lot easier when you’re not guessing who you’re talking to. Seriously.

Brand Voice Generator

With the rise of AI tools, one of the most common frustrations business owners share is: “This doesn’t sound like me.” That’s why Enji built the Brand Voice Generator.

All you need to do is copy and paste a text sample that sounds like you into the tool and you’ll get a customized brand voice you can use as a guide for everything from social captions to website copy. This way, you can make sure that whether you’re writing content yourself, working with a copywriter, or using AI tools, your words sound like you—not a robot or a generic brand.

Why it matters:

• Keep your brand consistent: No more guessing which “voice” to use when you’re writing.
• Saves editing time: AI-generated text that matches your voice needs way fewer rewrites.
• Builds trust: A clear, consistent voice makes your brand feel more human and relatable.

Because at the end of the day, your customers want to hear from you. This tool just makes that easier.

How to Know When You Need More Than Free Marketing Tools

Enji’s free marketing tools are perfect for getting started. They’ll give you clarity, confidence, and a few pretty big wins right out of the gate. But at some point, you’ll probably want to take things further.

Here’s how to know it’s time to upgrade to the full Enji platform:

• You’re posting consistently, but you need a marketing strategy that ties all your efforts together.
• You’re ready to run marketing campaigns (like launches or promotions) without reinventing the wheel each time.
• You want a central place to keep your branding organized—logos, fonts, colors, media kits, all of it.
• You want a better way to manage all of your social media work, from writing the copy to scheduling your posts in advance. 
• You’re tired of guessing what’s working and want a KPI dashboard that shows you the numbers.

Think of the free marketing tools as your starter kit. They’ll help you get unstuck and build momentum. And when you’re ready to grow into a full marketing system, Enji is right there with you.

Get Started With Less Stress

Marketing doesn’t have to be overwhelming—or expensive—to get started. Enji’s suite of free marketing tools gives you a simple, approachable way to get ideas, clarify your audience, and create content that actually sounds like you. No pressure. No overcomplication. Just the support you need to start showing up for your business with confidence.

Try our free marketing tools for yourself today. They’re free forever, and they might just be the thing that helps you finally move from “I don’t know where to start” to “I’ve got this.”

Plus, when you’re ready for more–we’ll be there for you. You can always take a test run of Enji with our free trial and see how much time you save with a full marketing platform. 

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Tayler Cusick Hollman

Enji Founder and Small Business Marketing Expert

Tayler is one of the Founders of Enji (marketing tools for small business owners who need to plan, do, and review it themselves). With over a decade of marketing experience, she has helped thousands of small business owners create simple marketing plans that help them get results. When she isn't thinking about how to solve the "I do my own marketing" problem, you'll find her skiing, mountain biking, or climbing rocks somewhere.

Try Enji's marketing tools for small business owners for free at enji.co