You spend your days helping clients clarify their goals, stay accountable, and take consistent action. But when it comes to marketing your coaching business? It’s easy to fall into the exact same traps you help your clients avoid—overthinking, inconsistency, and a whole lot of “I’ll get to it later” and “do as I say not as I do.”

The truth is that every business needs marketing, especially coaching businesses. Your clients look to you as an example of what they should do in their own business. And if you’re going quiet on your own marketing while coaching others to stay visible…well, you’re not exactly walking the walk.

At Enji, we believe that marketing your coaching business doesn’t have to mean more work. It just needs the right structure behind it. Because when you have a clear plan, the right tools, and a simple way to track what’s working, your marketing stops feeling messy and you can start doing as you say.

In this post, we’ll walk you through:

• Why coaches struggle to market their business
• What better marketing looks like for coaches (and why it’s simpler than you think)
• How to use Enji’s marketing tools to plan smarter, stay consistent, and actually grow
• How to build trust in today’s skeptical market
• Why Enji is built perfectly for you (the coach who wants to practice what they preach)
• How to market your coaching business in just 2 hours per week

Why Coaches Struggle With Marketing (Even the Good Ones)

Coaching and marketing use two totally different skill sets, and we bet nobody told you that you’d need both, right?. Even the best coaches get tripped up by marketing for a few reasons:

• You’re short on time. Client calls, prep work, admin tasks—it’s a lot. Marketing ends up squeezed into the leftover moments of your week (if it happens at all).
• You overthink every post. Because your work is personal, it’s easy to get stuck editing, tweaking, and second-guessing what to say.
• You’re great at coaching others, not yourself. You tell your clients to “just take action,” but when it comes to your own marketing? That advice suddenly feels a lot harder to follow.
• You don’t have a simple system. Without a clear plan, marketing always feels like starting from scratch, and no one has time for that.

That’s exactly what Enji was built for: to make marketing manageable.

What Better Marketing Looks Like for Coaches

Let’s be honest: coaching is built on clarity, consistency, and trust. Your marketing should be, too. Because marketing that feels messy doesn’t just cost you time—it can also cost you credibility. (Ouch.) When you’re teaching clients to show up for their goals, your own marketing should model that same intentionality.

Here’s what “better” marketing looks like for coaches:

1. A Clear Marketing Strategy and Plan

Just like you’d tell your clients, when you have clarity around your goals, the action steps become more strategic (and a lot less stressful).

As far as your marketing goes, that could look like using Enji’s Marketing Strategy Generator to connect your business goals to your marketing tasks. Whether you want to fill a group program, promote 1:1 coaching spots, or launch a new offer, Enji builds a focused plan that fits your real schedule.

2. Consistent Visibility

Consistent doesn’t mean constant, but you also can’t just show up when you’re launching something and expect people to be ready to buy. The coaches who stay booked year-round are the ones who stay visible year-round.

With that said, consistency doesn’t have to mean spending hours creating content every week. You need to think about building systems that help you stay visible and top-of-mind even when you’re in the middle of client calls or running a program.

Here’s are a few ways to make that happen inside Enji:

1. Batch write your blog content and social media captions using the AI Copywriter. Start with your coaching pillars (the main themes you teach or talk about with clients) and generate posts or captions that reflect those ideas.
2. Repurpose your blog content and your best content. Use Enji’s Blog Repurposing Tool to turn one good post into multiple formats (like turning an Instagram post into an email or resharing it on Pinterest). And when you see you have posts that performed well, you can easily duplicate it and schedule it again.
3. Schedule all your social media posts with the Social Media Scheduler so your marketing keeps running, even when your schedule is booked with back-to-back coaching calls.

3. Content That’s Focused on Building Trust

In coaching, trust is the currency. And, right now, we’re in what marketers call a “trust recession.” People are slower to buy and quicker to question. That means your audience isn’t just investing in your program when they decide it’s the right one for them, they’re investing in you. 

But the buying cycle in a trust recession tends to be longer because people aren’t swiping their credit cards until they’re sure they can trust you. So your marketing has one job here: to build confidence and connection before you ever send a proposal or hop on a call. Keep that in mind next time you’re feeling lazy about writing a social media caption—what you say matters.

4. Tracking Your Results and Marketing Metrics

The best coaches know that progress only happens when you stop and reflect. Your marketing works the same way. So instead of guessing what’s working, you need to see it—and use that feedback to make smarter moves next month. 

Enji’s KPI dashboard organizes your marketing metrics so you can quickly check your performance each month to make sure you’re on track. No spreadsheets required. And with our integrations with the social media platforms and Google Analytics, most of your numbers will automatically populate on the first day of every month (KPI Day!). You just need to sign in on the first of each month, spend 10 minutes reviewing your charts, and celebrate your wins alongside the rest of the Enji community! 

Click here next to see all the ways Enji can support you in marketing your coaching business.

How to Market Your Coaching Business in 2 Hours a Week 

In case this feels like a lot so far, you should know that if you can carve out just 2 focused hours a week, you can absolutely build a marketing rhythm that keeps your business visible (without burning out). Here’s how to make those hours count:

Step 1: Review Your Marketing Plan (5 minutes)

Before you post anything, spend 5 minutes clarifying your goal for the week and what tasks you need to get done. This keeps your effort connected to a real result.

Step 2: Create Smart, On-Brand Content (40 minutes)

Open the AI Copywriter and let Enji generate content ideas based on your content pillars. Then add in your expertise to the prompt and let Enji do the first draft for you. Some weeks you can focus on social media captions and others you can get a blog done. 

Step 3: Schedule and Forget It (10 minutes)

Use the Social Media Scheduler to pre-schedule posts, and check it off your list. You’ll stay visible all week without needing to stop mid-client call to post something manually.

The goal isn’t to do more marketing. The goal is to do meaningful marketing in less time. With Enji running quietly in the background, your 1–2 hours a week suddenly becomes a full, effective marketing system.

Ready to Market Your Coaching Business Like a Pro?

You already know what it takes to guide others toward growth. Now it’s time to give your business the same level of focus and follow-through you ask of your clients.

With Enji, marketing doesn’t have to feel like a mystery (or another full-time job). You’ll have everything you need to:

• Build a plan that’s realistic and aligned with your goals
• Show up consistently with content that sounds like you
• Track what’s working so you can keep improving without the overwhelm

You don’t need to become a marketing expert, you just need the right system. And Enji is that. Enji was built for real coaches with real clients, limited time, and big goals. Start your free trial today!

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Tayler Cusick Hollman

Enji Founder and Small Business Marketing Expert

Tayler is one of the Founders of Enji (marketing tools for small business owners who need to plan, do, and review it themselves). With over a decade of marketing experience, she has helped thousands of small business owners create simple marketing plans that help them get results. When she isn't thinking about how to solve the "I do my own marketing" problem, you'll find her skiing, mountain biking, or climbing rocks somewhere.

Try Enji's marketing tools for small business owners for free at enji.co

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