Feeling overwhelmed by the never-ending need for fresh, engaging content on your social channels? You’re in good company. But don’t worry—there is good news. After creating thousands of Instagram posts and talking to hundreds of small business owners, we know a thing or two about how to get your social media copywriting done fast. And today? We’re sharing it all with you!  

In this post, we’re going to cover:

• What social media copywriting is
• Strategies for fast social media copywriting
• How to use AI to speed up social media content creation
• How Enji can help (from brand voice to scheduling!)
• Tips for writing great AI Instagram captions
• How to get started with our social media scheduler (free forever!)

What Exactly is Social Media Copywriting?

Social media copywriting is anything that you write for social media platforms. It's the captions that make you stop scrolling, the hook on the reel, the threads that make you laugh out loud, and the LinkedIn posts that actually teach you something.

Good social media copy should:

• Grab attention (in 0.05 seconds or less!)
• Reflect your brand's personality
• Encourage engagement (likes, comments, shares)
• Drive action (clicks, sign-ups, purchases)

And here's the kicker: it needs to do all of this in a super concise way. No pressure, right? 

Strategies for Fast Social Media Copywriting

So now that we’ve told you exactly what you need to do, you’re probably wondering how you can actually get this done (when your to-do list is already overflowing and you don’t want to spend hours staring at a blank screen). Here are a couple of tips that we use to make our lives easier (and social media copywriting faster). 

1. Plan and Batch Your Content

While we aren’t about to act like batching your content is a mindblowing concept (or the magic pill people pretend it is), taking time at the start of a week (or month) to plan and batch some content in advance will save you time in the long run.

Here's how to do it:

• Set aside a chunk of time dedicated to social media content
• Brainstorm ideas for multiple posts at once
• Write all your captions in one go
• Create or source visuals to go with your copy

By focusing on one task at a time, you'll find your creative juices flowing more freely and you'll be more efficient. Plus, you can use AI to help (keep reading for more on that!). 

2. Create Templates for Common Posts

Who wants to reinvent the wheel every time? Create templates for recurring post types to save time and maintain consistency.

For example:

• "Motivational Monday" template: [Inspirational quote] + How this relates to your audience + Branded hashtag
• "Product Spotlight" template: Problem your product solves + Key feature + Call to action

For real-life examples, make sure to follow us over on Instagram. You’ll notice we hop on stories every Wednesday for a “hump day” check-in, talk about marketing our own business every Friday, and remind you on the first of each month that it’s KPI day!

While not everything can be templated, having a few “tried and true” formats you can turn to time and time again will save you time each month between the trends and fresh ideas you produce!

3. Use AI Tools 

Let’s pause for a second, because if you’re still hesitating about using AI to help write content, you’re not alone (damn AI for taking away that phrase). A lot of small business owners worry that using AI is “cheating” or somehow makes their content less authentic.

Here’s the truth:

You don’t get a gold star for doing everything the hard way.

AI doesn’t replace your voice—it shortcuts the blank-page panic and gives you a strong starting point. AI works best when it’s used as a brainstorming partner or writing assistant, not a robot taking over your marketing.

Basically, AI is your first draft. You add the personality, nuance, and brand magic.

Using AI to generate AI Instagram captions and social content isn’t lazy, it’s smart. Your job isn’t to prove you can write from scratch. Instead, your job is to show up consistently and connect with your audience. AI just makes that easier.

And hey, that's exactly what an AI-powered social media caption generator like Enji does.

Using Enji's AI Copywriter

If your head is spinning because you know you need to be marketing your business better but don’t know when you’ll find the time, let us introduce Enji's AI Copywriter!

How Enji's AI Copywriter Speeds Up Content Creation

Unlike ChatGPT or other tools that rely on you to come up with the prompt, we’ve put our marketing brains to good use and did the heavy lifting on the backend for you. Input a few key details about your post, and within seconds, you have multiple options for engaging social media copy!

Here's how it works:

1. You choose the type of content you want to create.
2. You provide some basic info about your post: topic (Enji can give you ideas!) and key points
3. Our AI copywriter starts writing!

Just like that, you've got a great social media caption ready to go!

How Enji’s AI Copywriter Writes in Your Brand Voice

Enji's AI Copywriter doesn't just spit out generic content. It learns your brand voice and adapts to it. All you need to do is give Enji your website when you create your account or copy and paste a test sample into the Brand Voice Generator, and Enji will define your brand voice. So whether your brand is sassy, professional, or somewhere in between, Enji's AI Copywriter understands how it should sound without needing to prompt it every single time.

How Enji Streamlines Your Content Creation: No More Tab-Switching!

Plus, here's the cherry on top: Enji isn't just an AI copywriter. It's a full-fledged social media management and marketing tool. That means you can generate your copy, schedule your posts, track your performance, and manage your campaigns all in one place! No more jumping between a dozen different tools. Enji even has a Canva integration saving you tons of clicks!

Tips for Writing a Great IG Caption With Our Social Media Caption Generator

If we’ve convinced you to start creating AI Instagram captions, and we hope we have, there are a few simple things you can do to make sure every post hits the mark. Think of these as tiny habits that level up your content (without adding more time to your workload).

Start with the Idea Generator if you’re stuck

Staring at a blinking cursor is the worst way to come up with content ideas. Instead, use the idea generator inside Enji first. It will give you content ideas (in a variety of different “buckets”) geared toward your product or service. You can try our AI Idea Generator for Social Media free!

Add context to your AI prompt (it feels slower, but it saves you time)

Our AI caption generator needs *very little* to go on, but the more you add, the better your caption will be. A tiny bit of setup = way less editing later.

Give it things like:

• Your angle, story, or point of view
• Your expert opinion
• The key point or benefit

You’ll get way better results, faster.

Always think about the CTA (call-to-action)

Not every caption needs to push a promo. But in a perfect world, you do want to tell your reader what to do next. Here are some ideas: 

• Save this for later
• Comment yes if you agree
• Share with a friend
• Tag someone who needs this
• DM me for the link
• Click to join the email list

Scheduling with Enji's Social Media Scheduler

And while we have you here writing captions, let’s talk about Enji's Social Media Scheduler.

Here are some benefits of using a Social Media Scheduler:

1. With a scheduler, you can make sure you have a steady stream of content, even when you're busy (or on a beach somewhere – we don't judge).
2. You can batch your content creation and scheduling, then step away from social media without your presence disappearing.
3. Enji’s Social Media Scheduler comes with analytics tools, so you can see what's working and adjust your strategy accordingly.
4. You can manage all your social channels from one dashboard. This makes cross-posting on platforms like Instagram and TikTok easy.

Try Our Social Media Scheduler For Free

Before we wrap up, here’s something we don't talk about enough:

You can use Enji’s social media scheduler 100% free (and not in the “free for 7 days, then surprise credit card request” way).

With the free plan, you get:

• Cross-platform scheduling (for two platforms)
• Drag-and-drop calendar to plan your month visually
• 5 done-for-you AI captions every month
• Auto-publish features
• No time limits on your free access

If you just want a simple way to schedule your social media posts, you can absolutely do that in Enji.

And when you’re ready for even more marketing tools (unlimited AI copywriting, KPI dashboards, campaign templates, and more), upgrading will be there waiting, on your terms.

Putting It All Together (Your Fast-Track to Social Media!)

So, let's recap. To speed up your social media copywriting:

1. Plan and batch your content
2. Use templates for common post types
3. Use Enji's AI Copywriter for quick, on-brand content generation
4. Schedule your posts with Enji's Social Media Scheduler

By combining these strategies with Enji's powerful tools, you'll be churning out engaging social media content faster than ever. And the best part? You'll have more time to focus on what really matters—growing your business and connecting with your audience.

Don’t just take it from us either, here’s what Jennifer (one of Enji’s customers!) has to say:

"Enji has supported us in quickly and easily structuring our marketing and social media plans. Within a week of using it, we have calendared blog posts, social media posts and worked on increasing our SEO. Brilliant!"

Ready to Up Your Social Media Game?

If you're tired of the social media content grind (but know that it is 100% a necessary task in your growing business), we're offering a free trial of our all-in-one social media marketing tool, complete with the AI Copywriter and Social Media Scheduler.

Remember, in the world of social media, consistency is key. With Enji, you'll have the tools you need to show up for your audience day after day, without burning out. We will be cheering you on as you do!

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Tayler Cusick Hollman

Enji Founder and Small Business Marketing Expert

Tayler is one of the Founders of Enji (marketing tools for small business owners who need to plan, do, and review it themselves). With over a decade of marketing experience, she has helped thousands of small business owners create simple marketing plans that help them get results. When she isn't thinking about how to solve the "I do my own marketing" problem, you'll find her skiing, mountain biking, or climbing rocks somewhere.

Try Enji's marketing tools for small business owners for free at enji.co

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