Let’s be real—most small business owners either track nothing or track way too much, and neither one actually helps you understand what’s working. Enji’s approach is built around a single goal: helping you connect your social media efforts to actual business results, not just social performance.
The truth is, likes and follows don’t pay your bills. You need to track how social media is driving leads, sales, and revenue. That starts by asking new inquiries how they found you, adding trackable links to your posts and bio (like UTM links), and paying attention to which content drives clicks or DMs. Enji helps make this process easier by pulling in key performance data, so you’re not jumping between tools or staring at spreadsheets.
Start by calculating how much time, energy, and money you’re investing. That includes tools, ads, and even your own time (valued at your hourly rate). Then look at what you’re getting back. Are you consistently getting leads? Are they converting into paying customers? That’s your ROI—not just engagement.
You don’t need a degree in data science to do this. You just need a simple system that tracks the right things: customer inquiries, conversions, and revenue trends. With Enji, you can track those metrics alongside your scheduled content and KPIs, so you always know what’s moving the needle—and what’s not.
The bottom line: your social content shouldn’t just look good. It should work. And measuring ROI doesn’t have to be overwhelming when you’re focused on the numbers that actually matter.
