Ever poured hours into crafting the perfect marketing plan only to tuck it away in a Dropbox folder and never look at it again?

Yeah, you and tons of other small business owners. 

Truth is—most small business owners don’t need another 30-page strategy doc collecting digital dust. What they actually need is a simple, smart way to figure out:

What should I do next?

Where should I be showing up?

Is any of this even working?

That’s exactly why we created Enji’s One Page Marketing Plan. A one page marketing plan that houses your goals, objectives, ideal client, and platforms you’re focusing on. It’s not a dusty ol’ PDF you “should probably reference” but never will. It’s a living, breathing, bite-sized roadmap that connects your strategy to the stuff that actually moves the needle. 

In this guide to help you create a one page marketing plan for your small business, we’re breaking down:

• What a one page marketing plan actually is
• Why a one page marketing plan is so effective
• Exactly what to include in your marketing plan
• How to create your marketing plan fast

What Is a One Page Marketing Plan?

When we talk about a one page marketing plan at Enji, we mean a single-page view of your:  

• Goals  
• Objectives  
• Ideal customers  
• Marketing channels 
• Evergreen tactics 

Basically, it’s the “control center” for your marketing. You don’t have to dig through docs, slides, and sticky notes to remember what you’re supposed to be doing. It’s right there.  

But here’s the key difference: Enji’s one page marketing plan is not a static document. It’s a living, working system inside your marketing software.  

Traditional plans:  

• Get written once and forgotten.  
• Live as PDFs in folders you have to go hunting for.  
• Feel like homework.  

Enji’s one page marketing plan:  

• Lives inside a marketing software you use regularly.  
• Can be easily updated as your goals change
• Is directly tied to your marketing tasks, calendar, and KPI dashboard.  

Why Enji’s One Page Marketing Plan Works (When Others Don’t)

Most marketing plan templates give you a pretty PDF and leave you to figure out the rest. Enji flips that. We focus on building a system, not just handing you a template. 

Here’s what makes it work:  

It starts with your real inputs.  

Your plan is built around your actual time, budget, and capacity—not some fantasy version of your business. When you set things up in Enji, you tell us how much time you have, what resources you can invest, and what stage your business is in. 

It’s automatically connected to tasks.  

Once your one page marketing plan is created, it doesn’t just sit there looking pretty. Enji turns those goals and objectives into recommended tasks and campaigns. That means you’re never staring at your plan thinking, “Cool, now what?” The plan to execute is baked in.  

It’s kept up to date as you grow.  

As your business evolves, so can restart your one page marketing plan. Change your goals? Want to try a new channel? You can update your marketing strategy quickly at any time (and have your marketing tasks reflect it!).

It stays visible.  

Your plan isn’t buried in a folder called “Strategy” you never open. Inside Enji, your one page marketing plan is always just one click away. It’s designed to be a daily reference point, not an annual ritual.  

Under the hood, tools like our Marketing Strategy Generator and ongoing strategy updates keep your plan relevant and aligned with your current reality, not who you were two years ago.  

What’s Included in Enji’s One Page Marketing Plan  

So what actually lives on this magical page? Let’s break down the core components of a one page marketing plan and how Enji handles each one.  

Marketing Goals  

Your one page marketing plan starts with 1–3 high-level goals. Not vague wishes like “grow on social” but what you really want to focus on to grow your unique business.  

Think:  

• Build my brand
• Do a better job with SEO
• Launch a new Product or Service

Enji helps you frame goals around real business outcomes (leads, revenue, visibility) rather than vanity metrics like follower counts. These goals become your north star, and everything else in the plan ladders up to them.  

Marketing Objectives  

Goals are what you want. Objectives are where you’ll focus to make those goals happen.  

For example, if your goal is to do a better job with SEO, your objectives might be:  

• Increase website traffic
• Get found on the internet
• Decrease the cost to acquire a customer

Inside Enji, these objectives aren’t just bullet points. They’re used to recommend actual marketing tasks and campaigns. Your objectives tell us your priorities, and Enji turns those into a doable action plan.

Customer Personas That Inform Everything  

You can’t market well to “everyone.” But you also don’t have time to build a 17-page persona document.  

Enji’s one page marketing plan uses lightweight, usable customer personas that focus on:  

• Their demographics (like age and gender)
• What they struggle with (or the problems their trying to solve)
• Whether your business is B2B or B2C

These personas shape your messaging, content topics, and channel choices. And if you’re not sure who your personas are yet, Enji’s free Customer Persona Generator can help you quickly sketch them out without getting stuck in the weeds.  

Marketing Channels You Can Actually Sustain  

Around here, we know that more channels don’t equal better marketing. More channels = burnout. 

Enji helps you choose channels based on:  

• Your capacity (How much time do you realistically have?)  
• Your comfort (Are you a writer, talker, on-camera person, or behind-the-scenes genius?)  
• Where your customers already are (LinkedIn? Local search? Email? Industry groups?)  

Your one page marketing plan highlights a small, focused set of channels you can maintain consistently. Because a few channels done well will always outperform seven channels you’re constantly abandoning and restarting.  

How to Create Your One Page Marketing Plan Inside Enji  

Inside Enji, we don’t believe in starting with a blank Google Doc (that’s the most overwhelming way to do it!). Instead, we use a “20 questions” style approach: you answer a streamlined set of questions about your business, offers, customers, and capacity. 

Based on your answers, Enji:  

• Generates your core goals and objectives.  
• Gives you a place to keep your ideal client front and center
• Recommends which marketing channels to prioritize.  

From there, Enji pre-fills and recommends tasks that align with your plan. You can customize, add, or remove anything, but you’re never starting from scratch.  

Here’s what that looks like:

From Plan to Action (Where Most Marketing Plans Fall Apart)  

This is where traditional marketing plans tap out. You’ve got goals, ideas, maybe even timelines… and then you’re on your own. 

The biggest gap in most plans is painfully simple: they don’t tell you what to do next.  

Enji closes that gap by tying your one page marketing plan directly to:  

• Marketing Tasks: Each objective translates into specific, scheduled tasks you can check off.  
• Marketing Campaigns: You can layer campaigns (like a product launch, a seasonal promo, or a webinar) on top of your existing strategy without derailing it.  
• Marketing Calendar: You can see your marketing activity mapped out over time, so you’re not overloading yourself one week and disappearing the next.  

A good marketing plan is only useful if it leads to consistent execution. Otherwise, it’s just a nice document you paid for in time and never cashed in.  

What Makes This a “Living” One Page Marketing Plan  

Most plans get outdated the second your business changes. New offer? New audience? New platform? Time for a whole new doc.  

Enji’s one page marketing plan is designed to evolve with you. You can:  

• Update your goals.  
• Change your marketing objectives
• Adjust your marketing channels 
• Create new customer personas

Every change you make syncs with your marketing tasks. That means your planning and your doing stay tightly connected—always.  

Who a One Page Marketing Plan Is Best For  

Enji’s one page marketing plan is built for small business owners like you:

• Solopreneurs who wear all the hats and need a simple way to prioritize what actually moves the needle.  
• Founders without a marketing team who are tired of guessing and want a clear, confident direction.  
• Service-based businesses—coaches, consultants, agencies, local pros—who rely on visibility, trust, and consistent lead flow.  

And honestly, anyone who’s ever thought: “I know I should have a marketing plan, but every time I try, I end up overwhelmed and back to winging it.”  

If that sounds like you, you’re exactly who we built this for.  

FAQs – One Page Marketing Plans 

Do I really need a marketing plan?  

If you want your marketing to feel less random and more intentional, yes. A one page marketing plan keeps you from reinventing the wheel every month. It doesn’t have to be complicated—but having a clear direction will save you time, money, and a lot of second-guessing.  

Why one page instead of multiple documents?  

Because you’re more likely to use what you can quickly see and understand. One page forces clarity: what matters, what doesn’t, and what you’re doing right now. The details still exist in your tasks, campaigns, and content—but your high-level marketing brain lives on one page.  

How often should I update it?  

We recommend reviewing your one page marketing plan at least annually, with light check-ins monthly (we call these KPI Days, and we all spend some time looking at our KPI Dashboard to see what’s working). Inside Enji, updating is easy. You tweak your goals or channels, and your tasks and focus adjust with you.  

Can I share this with my VA or team?  

Absolutely. Your plan is meant to be shared. When your VA, contractor, or team can see the one page marketing plan, they understand the “why” behind what they’re doing—not just the to-do list.  

What if I don’t know my goals yet?  

That’s okay. Enji helps you choose realistic goals based on your stage, capacity, and business model. You don’t have to show up with perfect answers; the process itself helps you figure them out.  

Is this different from a marketing campaign?  

Yes. Your one page marketing plan is the big-picture strategy and structure. Campaigns are temporary pushes—like a launch or promo—that sit on top of that structure. With Enji, they work together instead of competing for your attention.  

A One Page Marketing Plan Should Make Marketing Easier  

A one page marketing plan isn’t about doing less marketing. It’s about doing the right marketing—consistently, confidently, and without the mental gymnastics.  

Enji’s one page marketing plan gives you:  

• Clarity on what matters most right now.
• Direction on where to focus your time and energy.  
• Follow-through: thanks to tasks, campaigns, and KPIs

If you know you need a simple marketing plan you can follow, start a free trial of Enji and create your one page marketing plan in minutes.

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Tayler Cusick Hollman

Founder of Enji | Small Business Marketing Strategist

Tayler Cusick Hollman is the co-founder of Enji, a strategy-first marketing platform built specifically for small business owners who do their own marketing. With 10+ years of experience in small business marketing, Tayler has helped thousands of founders create clear, repeatable marketing systems that drive consistency, visibility, and revenue—without relying on agencies or complicated tools.

Her work focuses on simplifying marketing strategy, turning plans into execution, and helping small business owners replace scattered tools with one integrated system. Tayler’s frameworks and insights are used by entrepreneurs across industries to plan, execute, and evaluate their marketing with confidence.

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