Ever found yourself staring at a blinking cursor thinking, “I know I should post something, but what?” Yeah, every small business owner has been there.

Content planning is one of those “must-do”s that always seems to slide into “maybe later.” You’ve got ideas scribbled in notebooks, captions buried in your Notes app, half-drafts in Google Docs, scattered tasks in Asana or Notion—and a whole lot of “I swear I’ll get to that” bouncing around your brain like a ping pong ball.

That’s why we built Enji’s new Content Calendar and AI Copywriters—to evict the scattered process you probably have and give you one clear, cozy home for all things content.

Strategy? Check.

Planning? Yep.

Writing and scheduling? Done and done.

Basically, we’ve created the best content calendar and AI copywriters for small business owners. And in this post, we’re going to prove it to you 😉

We’re sharing:

• Why traditional content planning feels so hard
• What makes a content calendar work for small business owners
• Why you’re struggling to keep up with marketing in your project management tool
• How to use an AI copywriter to help you get things done (without sounding like a robot).

Why Traditional Content Planning Feels So Hard  

Let’s start by talking about why what you’re doing to plan your content isn’t working (because it’s probably not just a “you” problem). 

Most small business owners don’t find it hard to come up with ideas; they struggle with everything around the ideas. Keeping track of what goes where, when it’s due, who’s doing it, and which version is the “real” one quickly becomes a game of “Is it in Notion? Asana? My email drafts? My screenshots?”  

Project management tools like Asana, Monday, and Notion are powerful, but they’re general project management tools. They’re built to handle everything from admin to client work. Content just happens to be one of the things you can smoosh into them with a lot of custom fields and will power.

So you end up cobbling together a “content planning system” that looks like:  

• Ideas living in a few places  
• Drafts created in another  
• Visuals in another  
• You calendar in another
• And scheduling somewhere else entirely  

By the time you’re ready to post, you’re copying and pasting from multiple platforms and wondering why something that should be creative feels like administrative purgatory.  

Content planning for multiple marketing channels becomes extra chaotic: stories, Reels, carousels, emails, blogs, maybe a podcast or YouTube channel on top of it all. 

Without a proper content calendar that’s actually built for marketing, it’s easy to fall into last-minute posting and inconsistent visibility. Read more about why consistency in marketing doesn’t mean constant output.

A Content Calendar Built for Real-Life Marketing  

This is why Enji’s Content Calendar is the best for small businesses. Because instead of forcing a generic project management tool to pretend it’s a content calendar, we built content calendar software specifically for small business marketing.  

In Enji, your content planning flow looks like an actual workflow that fits your life. You can:  

• Map out your content calendar for weeks or months at a time  
• See social posts, emails, blogs, etc. next to your regular marketing tasks and campaigns all in one place  
• Assign dates, platforms, and statuses without building your own crazy system  
• Plan, draft, and schedule content directly in the calendar 
• Move posts around when things shift (because they always do)  

When you use Enji’s Content Calendar, you see at a glance where you’re heavy, where you’re light, and where you might want to sprinkle in a promo, a nurture piece, or something fun and brand-building.  

And yes, this is a happy place for social media content planning. You can plan out Instagram grids, Facebook posts, LinkedIn updates, and more, while also seeing how your emails or blogs line up with those posts. Everything is connected, like it should be.  

Enji vs. Project Management Tools (Like Asana, Monday, and Notion)

Let’s be honest: Asana, Monday, and Notion are not bad tools. They’re great—just not great specifically for content. They’re like buying a giant toolbox when all you really needed was a really good drill. You can technically use them for content planning, but here’s where they fall short compared to Enji:  

First, setting up the content calendar in Enji is a lot easier. In Asana, Monday, or Notion, you have to build your own content calendar system from scratch: templates, boards, tags, views, automations. If you’re not a systems nerd, that’s a big lift. Enji’s Content Calendar is ready to go out of the box, intentionally designed for marketing tasks, not just all your tasks.  

Second, Enji understands your business and marketing goals. Generic tools don’t understand what a post is, what a marketing campaign is, or how your marketing channels relate to each other. Enji does.  

Third, Enji makes creating the content easier. Other content calendar software often stops at organization. “Here’s your task, now go write it…somewhere else.” With Enji, you draft right inside the calendar item, and our AI copywriters can help you generate the first draft (or the third, or the tenth) without ever leaving the platform.  

Finally, Enji gives you a strategy. Project management tools like Notion, Asana, and Monday will help you track what you’re doing, but they won’t help you figure out what you should be doing. Enji’s tools—including the marketing strategy generator and marketing campaign templates—are built to guide your content decisions, not just log them.  

AI Copywriters That Actually Get The Assignment  

Content planning is only half the battle though. At some point, you still have to sit down and write: the email newsletter, the podcast show notes, the YouTube description, the press release. If that’s where your momentum usually goes to die, Enji’s AI Copywriter was built with you in mind.  

Instead of bouncing over to the latest AI copywriter, copying text, pasting it into your doc, formatting it, reworking it to sound like you, Enji has AI copywriters baked right into your content calendar. You choose what you’re creating, give it a few details, and watch it turn into a solid draft that sounds like an actual human, not a corporate robot.  

We’ve built dedicated AI copywriters for things small business owners actually use every week, like:  

• Social media caption writers (for all the major platforms)
• Email newsletters that sound like you, not a template 
• Podcast show notes that highlight key takeaways and calls to action  
• YouTube video descriptions that are actually optimized and clickable  
• Press releases that don’t read like legal documents from 1997  

You’re never forced to use the copy as-is. Think of the AI as your helpful junior writer, getting you from “nothing exists” to “I have a very workable draft” in minutes. You can then tweak the tone, tighten up phrases, add personal stories, and hit publish—without spending three hours fighting with a blank screen.  

Bringing Your Brand Voice Along for the Ride  

One of the biggest fears with AI copywriting is losing your voice. You don’t want to sound like a robot; you want to sound like you: the person your audience is actually here for. That’s why Enji pairs the content calendar and AI copywriters with a Brand Voice Generator.  

Instead of starting from scratch every time, you can:  

• Give Enji your website to it can learn about your business
• Give Enji a sample of text to create your brand voice from (no more training needed)
• Create customer personas that include tweaks to your voice 

Then, when you use the AI copywriters—for newsletters, social media captions, podcast show notes, YouTube descriptions, or anything else—the drafts are created with your specific brand voice baked in. You’re not spending 30 minutes “de-robotizing” every paragraph. You’re simply editing and polishing content that already feels on-brand.  

This makes scaling your content planning social media efforts way easier. Whether you’re posting three times a week or daily across multiple platforms, your tone stays consistent, even if multiple people are helping create and schedule content inside your Enji calendar.  

See It In Action

If you’re more of a “show me, don’t just tell me” person, we made you a walkthrough. You can watch how the new content calendar works, how the AI copywriters plug into your planning, and what the whole workflow looks like for a real small business owner. 

You’ll see how easy it is to:  

1. Plan your content calendar a month at a time  
2. Drop in content ideas and turn them into full posts  
3. Use the AI copywriters to draft newsletters, show notes, and more  
4. Keep everything organized in one place instead of six  

It’s the kind of behind-the-scenes that usually makes people say, “Wait… why am I still doing this the hard way?”  

Check Out Enji’s New Content Calendar + AI Copywriters

You don’t need another generic project management tool in your life. You need a marketing system that was built for the real way small business owners work: a little scrappy, a lot busy, and absolutely committed to showing up for your audience.  

Enji’s content calendar and AI copywriters were designed to be that system. They help you go from scattered ideas to scheduled, strategic content—without needing a marketing degree, a full-time team, or 12 different apps.  

If you’re ready to make content planning feel less like a chore and more like a smooth, repeatable rhythm, it’s time to give Enji a spin. Start your 14 day free trial here. 

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Tayler Cusick Hollman

Founder of Enji | Small Business Marketing Strategist

Tayler Cusick Hollman is the co-founder of Enji, a strategy-first marketing platform built specifically for small business owners who do their own marketing. With 10+ years of experience in small business marketing, Tayler has helped thousands of founders create clear, repeatable marketing systems that drive consistency, visibility, and revenue—without relying on agencies or complicated tools.

Her work focuses on simplifying marketing strategy, turning plans into execution, and helping small business owners replace scattered tools with one integrated system. Tayler’s frameworks and insights are used by entrepreneurs across industries to plan, execute, and evaluate their marketing with confidence.