"Consistency" is basically a buzzword. Because everywhere you look, someone is telling you to be consistent with your marketing. Yes, even us. And I would go so far as to guess you’re not a super fan of the phrase because it makes you feel like you need to be everywhere, all the time. But here's the thing—"consistent” doesn't mean “constant”. And that’s what I want to talk about today…cuz I see some of you steamrolling towards burnout in the name of keeping it consistent.

What it Actually Means to be Consistent with Your Marketing

When we talk about consistency, it's easy to feel overwhelmed by the expectation of being in all the places, all the time. But consistent doesn’t mean that. Consistent just means doing something at a regular cadence—and (you’re going to be happy to hear this) what’s consistent for you is different from what’s consistent for me.

Because consistency isn’t about being everywhere at once; it's about being where you need to be, at the right time. And (more good news) you get to define what consistent looks like for you, whether it's doing your marketing on a weekly, bi-weekly, or monthly cadence. The key is just to resist the urge to do more and to set a rhythm that works for you (read: one you can realistically maintain over time).

How to Figure out What Marketing Consistency Looks Like for You

This is actually pretty easy because figuring out what marketing consistency looks like for you starts with answering a simple question: how much time can you realistically dedicate to marketing each week?  Because you only have a shot at consistency if it fits your life, and what consistency looks like for someone who has 1 hour a week to work on marketing looks very different from someone who has 10.

This is why Enji asks you this question when you created your marketing strategy. It’s one of the things we learn about you that has a good amount of influence on the marketing plan you get. And to share a little bit about how the sausage is made, Enji has 3 “speeds” of marketing we might base your plan off:

• If you have 1-2 hours a week, you’re on the slow cycle
• If you have 3-4 hours per week, you’re on the medium-speed cycle
• If you have 5+ hours per week, you’re on the fast cycle

These cycles determine if you’ll get a task like “schedule social media posts”  or “publish a blog posts” once a week or once a month. Either way, it is how Enji helps you figure out what consistently marketing your small business looks like for you.

Pro-tip: If you want to slow down or speed up the cadence on any of your tasks, you can click into any task and adjust the repeat rules.

Tips to Help You Stay Consistent with Your Marketing

Consistency doesn't happen by accident—it happens when you have a simple marketing plan that fits your life. That’s exactly why Enji does all this work for you because not having to create your plan from scratch is a major time (and brain) saver. And what this looks like is the routine in your marketing calendar.

Remember those cycles I mentioned just a minute ago? Those cycles are built into your routine so the tasks Enji recommends you do are spaced out to not feel like too much. Because when things feel like too much, you stick your head in the sand and opt out of doing the thing. But when you know what you need to do and when you need to do it? Things get so much easier to stick to.

So the really good news is, you can use the plan Enji has laid out for you as your guide to consistent marketing!

• Your tasks are on your calendar on the day(s) of the week you told Enji you wanted to do your marketing
• Those tasks are spaced out to be a cadence you can stick to (which you can change if you want!)

In the end, this gives you what you need to batch your time and be consistent without needing to constantly work on your marketing.

A Note if You Ever Need to Hit Pause

Life happens, and sometimes you need to hit pause—which is perfectly okay. Whether it's a personal commitment or a need to regroup, taking breaks is part of maintaining a sustainable pace. The real challenge is making sure you pick up where you left off at some point that isn’t 6 months in the future (remember: consistent marketing keeps your small business visible!). So when you do hit pause, set a clear intention to get back to your routine and working towards your goals. Consistency is a marathon, not a sprint, and understanding when to rest and when to push forward is key to long-term success.

How Enji Supports Your Consistency

At Enji, we understand the challenges of being consistent with your marketing—especially when you’re doing your own. That’s why o tools are designed to support you with a realistic routine and more of the tools you need to do your marketing in one place.

• You can work ahead and pre-schedule posts with our social media scheduler so you’re consistently showing up on the platforms without constantly needing to be on them
• You can batch write blogs with the AI copywriter and drip them out over time so you can keep your blog fresh without needing to constantly write stuff
• You can consistently doing the other marketing things on your calendar because they’re spaced out to not make you feel like you’re drinking out of a marketing firehose

In the end, consistency in marketing is about creating a sustainable rhythm that is in line with your life. It's not about being constantly active, but it is about being consistently visible. By defining your own cadence, planning ahead, and utilizing tools like Enji, you can achieve consistency without the stress of constant output. Remember, it's your journey, and you get to set the pace.

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