A comprehensive brand guide should include your visual identity (logos, colors, fonts), brand voice and tone guidelines, imagery standards, and usage examples. Enji makes this simple by helping you create your brand guide as you upload assets—including mood boards, logo variations, color codes, typography choices, and voice descriptions. Everything should be organized so anyone working with your brand can maintain consistency.
The "Keep Everyone On-Brand" Essentials: Your brand guide prevents the visual and verbal chaos that kills consistency.
Whether you've created your brand yourself or hired a professional, having a brand guide is the best thing you can do to make sure your brand stays consistent—and Enji makes it ridiculously easy to create one.
Your brand guide should start with visual elements: all your logo variations and colorways (primary logo, white version, horizontal version, etc.), your exact color palette with specific codes (so "approximately blue" never happens again), your chosen fonts for headings and body text, and guidelines for imagery style—whether that's photography, illustrations, or graphics.
Next, include your brand voice and tone. This isn't just "be friendly"—it should include key adjectives that describe your personality for your voice, tone, and style. Enji's brand voice generator creates this automatically and highlights key adjectives that guide AI copywriting, so your voice stays consistent even when you're using tools to speed up content creation.
A mood board captures the overall feel and aesthetic of your brand with visual inspiration images. This helps anyone working on your brand understand the vibe you're going for, even if they can't articulate it in words.
With Enji, your brand guide gets built automatically as you upload assets to the Brand Assets section. Add your logos, colors, and fonts there, then click over to the Brand Guide section to see everything organized professionally. You can share this with designers, website builders, or anyone else who needs to represent your brand accurately.
These are the Enji tools and capabilities that best address this question.
Stop sending scattered files and confusing instructions to everyone who works with your brand. Enji automatically builds a professional brand guide as you upload your assets, creating one shareable link that contains everything—logos, colors, fonts, and voice. Get organized and stay consistent because professional brand guides prevent costly mistakes.
