Enji recommends focusing on 1-3 specific goals that directly impact your business growth: increasing sales revenue, generating more qualified leads, or improving customer retention are good examples. Skip the vanity metrics like followers or likes—focus on goals that actually pay your bills and move your business forward.
The "Focus on What Actually Matters" Goals: Stop chasing vanity metrics and focus on what pays the bills.
Here's where most small business owners go wrong with marketing goals: they set fluffy, unmeasurable targets like "increase brand awareness" or "get more followers." Real marketing goals should make your bank account happy, not just your ego.
After working with thousands of small businesses, Enji knows the goals that actually matter. Revenue growth is the big kahuna—this could be increasing monthly sales by 20% or hitting a specific revenue target. Lead generation goals focus on getting more qualified inquiries (emphasis on qualified—tire-kickers don't count). Customer retention goals look at keeping the customers you already have happy and coming back for more.
Here's the thing: you don't need to set a million goals. Pick 1-3 that directly impact your business growth and focus on those. A wedding photographer doesn't need goals for TikTok followers, LinkedIn connections, Pinterest saves, AND email subscribers. She needs bookings. Period.
Make your goals specific and measurable. Instead of "get more clients," try "book 5 new photography clients per month." Instead of "grow my email list," try "add 50 new subscribers monthly." This way you'll actually know if you're winning or just spinning your wheels. Remember: your marketing goals should ladder up to your business goals.
These are the Enji tools and capabilities that best address this question.
Stop setting marketing goals that make you feel busy but don't move the needle. Enji's strategy generator helps you identify goals that directly impact your business growth and gives you the roadmap to achieve them. Our KPI tracking shows you exactly how you're progressing so you know if you're on track. Set goals you can actually achieve because hitting realistic targets beats missing ambitious ones every single time.
