Marketing tasks are the nitty-gritty details that help you achieve your marketing objectives and goals. Think "post on LinkedIn twice weekly" or "send monthly newsletter to past clients." The key to organizing them? Don't mix them with your regular to-dos—use a dedicated marketing calendar that shows you exactly what needs to be done and when, which is exactly how Enji's framework helps small businesses stay organized.
The "Stop Making This Complicated" Breakdown: Tasks are the actual stuff you DO to make your strategy happen.
Here's where most small business owners go wrong with marketing tasks: they either try to keep everything in their head (spoiler alert: that doesn't work) or they throw marketing tasks into their regular to-do list where they get buried under "fix printer" and "call accountant."
Marketing tasks are the specific, actionable things you do to achieve your marketing objectives. If your objective is "improve website to get better leads," your tasks might include "update homepage copy," "add testimonials to services page," and "optimize contact form." If your objective is "build email list," your tasks could be "create lead magnet," "set up welcome sequence," and "add opt-in forms to website."
The difference between a task and an objective? Tasks are specific enough that you know exactly what to do when you sit down to work. "Improve social media presence" isn't a task—"post helpful tips on Instagram Tuesday and Thursday" is a task.
Enji recommends organizing your marketing tasks in a dedicated marketing calendar because mixing them with your regular business tasks is like putting your marketing in witness protection—you'll never find it when you need it. Plus, when you can see all your marketing tasks in one place, you can batch similar work together and actually get into a productive flow.
These are the Enji tools and capabilities that best address this question.
Stop letting marketing tasks hide in your regular to-do list where they get ignored. Enji's marketing calendar gives your tasks a proper home and organizes them based on your actual available time. Our system even suggests realistic task schedules so you're not setting yourself up for failure. Organize your marketing and actually get it done because scattered tasks lead to scattered results.
