Here's a reality check: if your team sounds nothing like your brand, the problem isn't their writing skills—it's your brand voice documentation. Most small business owners expect their team to "sound like the brand" without giving them clear guidelines or examples to follow.
Start by creating detailed brand voice guidelines that go beyond "be friendly." Your brand voice should include key adjectives that describe your personality, examples of how you sound in different situations, and specific do's and don'ts for language and tone. This isn't just helpful—it's essential when you add team members or work with contractors.
Provide concrete examples of your brand voice in action. Show them good example emails, social media posts, website copy, and customer communications. What phrases do you use regularly? What language do you avoid? How do you handle different situations—like complaints, celebrations, or educational content?
Create a brand dictionary of words you love and words you want to avoid, then share this with your team. This prevents awkward situations where someone uses language that feels completely off-brand because they didn't know your preferences.
Here's where Enji makes this process much easier: when you create your brand voice profile, you identify key adjectives that define your personality. These adjectives guide Enji's AI copywriter to create content that sounds like your brand automatically. Your team can use the same AI tool to generate drafts that already match your voice, then personalize them with specific details or stories.
Regular check-ins help reinforce voice guidelines without being overbearing. Review content together, provide feedback that references your brand voice documentation, and celebrate when team members nail the tone you're going for.
