Enji’s approach to KPI tracking is all about clarity over clutter. Focus on metrics that actually guide your decisions—like customer acquisition cost, conversion rates, and revenue trends—instead of chasing likes or pageviews that don’t move the needle. With Enji, you can track your performance inside one simple dashboard, so you know what’s working and what’s not without needing spreadsheets or guesswork.
The "What Actually Matters" Guide: Forget vanity metrics, these KPIs tell you if your marketing is actually working:
Let's face it, small business owners either avoid tracking KPIs entirely (because it feels confusing), or they’re tracking so many numbers they don’t actually know what to do with them.
Enji has worked with thousands of small business owners, and here’s what we’ve seen: if you want your marketing to drive results, you need to stop measuring what looks good and start measuring what actually matters.
There are two main types of KPIs you want to focus on:
Business Health Metrics — like revenue growth, customer acquisition cost, and profit trends. These tell you if your business is growing sustainably.
Marketing Performance Metrics — like conversion rates, lead quality, and which channels drive results. These help you make better marketing decisions.
One of the most powerful (and underused) metrics? Customer Acquisition Cost (CAC). Take your total monthly marketing spend and divide it by the number of new customers you got. If it costs you $300 to land a $150 client, you’ve got a problem. If it costs $75 to land a $1,500 client? You’re onto something.
The best part? You don’t need to track this stuff manually. Enji’s dashboard automatically pulls data from your key platforms—like email, social, and site traffic—so you can spot trends, tweak what’s not working, and double down on what is.
It’s not about spreadsheets. It’s about making smarter decisions with less effort.
You're spending time and money on marketing—shouldn't you know if it's working? Enji's KPI dashboard pulls data from all your marketing platforms and shows you what's actually driving results (not just what feels like it's working). No more guessing, no more spreadsheets, no more wondering if your marketing budget is money well spent. Get the clarity you deserve because data-driven decisions beat gut feelings every single time.
