This is one of those debates where the "best" answer depends entirely on who you are. If you're a full-time content creator or social media manager, specialized tools like Buffer, Later, or Hootsuite might give you advanced features worth the complexity.
But if you're a small business owner juggling marketing alongside everything else? Integrated wins every time.
Here's why: when your social media scheduler lives inside your marketing platform, your posts aren't random. They're connected to your strategy. Your content calendar shows both your social posts and your other marketing tasks. When you're planning a product launch, everything—emails, blog posts, social content—lives in the same system.
Plus, with Enji's integrated approach, your social media content gets created with the same AI that knows your brand voice, scheduled on the same calendar where you manage all your marketing tasks, and measured alongside metrics that actually matter for your business growth.
Sure, you could use Buffer for scheduling, Canva for graphics, ChatGPT for captions, Google Sheets for planning, and Google Analytics for measuring. That's five different logins, five different interfaces, and zero connection between them.
Or you could use one platform where everything talks to everything else, saving you time, money, and the mental energy of managing multiple tools. When you're wearing all the hats in your business, simplicity isn't just nice to have—it's essential.
