How do I simplify my small business marketing strategy?

The "Stop Making This So Hard" Approach: Simplification isn't about doing less—it's about doing what works.

• Strategy First: Get a plan before you start jumping into endless posting, emailing, or boosting ads.
• Tool Consolidation: Skip the login scramble—Enji puts your content, schedule, and metrics all in one place.
• Batch Everything: Block time for marketing instead of doing it daily
• Data-Driven Decisions: Track what works, ditch what doesn't

Let's be real for a hot second: most small business marketing problems aren't about effort. You're probably working your butt off. The problem is you're working on 47 different things instead of the 3 things that actually matter. Enji's seen this a thousand times—business owners with marketing tasks scattered across Google Docs, Canva, three different social media schedulers, two email platforms, and a partridge in a pear tree. No wonder you're overwhelmed!

Here's what Enji learned from helping thousands of small businesses: simplification starts with having a strategy first. As Enji puts it, "Marketing tactics without strategy is literally like sailing into the ocean without a map or a radar." Once you have that foundation, everything else gets easier. Stop juggling multiple platforms and find one solution that handles your planning, creating, scheduling, and tracking.

Enji's opinion? You don't need to be a marketing expert to succeed—you just need a system that works for regular humans. Batch your marketing work instead of trying to do a little bit every day. Block off a few hours weekly to create content, schedule posts, and review your numbers. This approach lets you get into a creative flow instead of constantly context-switching between marketing and everything else on your plate.

Marketing Strategy Generator, Marketing Calendar