Here's the thing about lead nurturing—it's a bit like mind reading (we know, just what you wanted to hear), and manual follow-up is nearly impossible to do consistently when you're running a business. That's why smart automation becomes your secret weapon for turning leads into customers without being pushy or overwhelming.
As soon as someone joins your list, an automated email sequence welcomes them and provides more information about your brand and solutions. This happens immediately, while their interest is highest, without you having to remember to send anything manually.
Pro tip: If you use a pop-up tool like BDOW to capture leads, you can bring more information about the lead over to an email tool like Flodesk—like which blog post they were reading or what call-to-action got them to sign up. Personalization makes your email sequences so much stronger and less generic.
Along with introducing your leads to your brand, you can also start providing value to them automatically. Share your past blogs, showcase your success stories, and yes, pitch your business—but in a sequence that feels natural and helpful rather than aggressive.
Think of your email list as a party you're hosting. Whenever someone joins, you want to make them feel welcome! In the email world, that can be hard to keep up with manually, so you need automations to become your party host. The automation handles the welcomes, introductions, and value delivery so you can focus on serving existing clients and growing your business.
Start by considering what questions potential clients ask in your discovery calls or when they first purchase your product or service. Then address those questions in your automated nurture sequence, blog posts, and social content. This proactive approach builds trust and answers concerns before prospects even ask.
