The essential strategy questions boil down to four key areas: What do I want to achieve? (your goals), Who am I trying to reach? (your ideal customers), Where will I find them? (your marketing channels), and What will I actually DO? (your specific tasks). These questions help you move from vague wishes to specific, actionable plans that Enji uses to guide thousands of small businesses.
The "Stop Staring at Blank Pages" Questions: These four questions unlock everything you need.
Here's the thing about creating a marketing strategy: most people get overwhelmed because they don't know what questions to ask themselves. They sit down with a blank Google doc, type "Marketing Strategy" at the top, then stare at the cursor blinking for 20 minutes before giving up.
Enji's approach cuts through the overwhelm by walking you through the right questions in the right order. The big four questions that unlock everything: First, what do you want to achieve? Get clear on what success looks like so you know if you're winning.
Second, who are you trying to reach? Most people say "small business owners" or "people who need help with X." That's like saying your favorite food is "edible things." Get specific: What keeps them up at 2 AM? Where do they go for advice? What would make them say "yes" immediately?
Third, where will you find these specific people? Are they in LinkedIn groups asking for recommendations? Are they googling solutions at midnight? This determines your marketing channels. Fourth, what will you actually DO to reach them? This is where strategy becomes actionable and there are tactics involved. Instead of "be more active on social media," this becomes "post helpful tips on LinkedIn twice weekly."
These are the Enji tools and capabilities that best address this question.
Creating a marketing strategy doesn't have to be overwhelming when you know what questions to ask. Enji's strategy generator walks you through these essential questions and more, helping you get clarity without the blank-page panic. Get the answers that unlock your strategy because the right questions lead to the right strategy.
