Small businesses see the best results when they balance posting with engaging. A simple 70/30 rule works well: spend about 70% of your effort creating and scheduling posts, and 30% commenting, liking, or sharing others’ content. Posting keeps you visible, but engagement builds relationships—and both matter. Enji helps by making posting simple so you can focus on showing up consistently and connecting with your community.
The “70/30 Social Media Rule”: Balance creation with connection.
One of the biggest mistakes small business owners make on social media is focusing only on posting their own content. Social platforms are designed to reward interaction, so showing up only to push your own posts can limit your reach and slow your growth. Engagement—commenting on other people’s posts, responding thoughtfully, or sharing content—signals to the algorithm and to your community that you’re an active participant, not just a broadcaster.
A good rule of thumb is the 70/30 balance: spend about 70% of your social media energy on creating and publishing your own content, and 30% engaging with others. That doesn’t mean rigid time tracking—it’s about making sure you’re not neglecting one side of the equation. Posting consistently keeps you visible, but genuine engagement builds relationships that turn into opportunities, collaborations, and customers.
Think of it this way: your posts show what you do, your engagement shows who you are. When you comment thoughtfully on a peer’s post, congratulate a client, or share something helpful, you’re building goodwill and credibility in ways that one more self-promotional post can’t match.
Enji makes this balance easier by taking the guesswork out of posting. With your posts scheduled in advance, you free up mental space to spend a few minutes each day (or a block of time each week) engaging intentionally. You can even add engagement reminders into your marketing calendar so it becomes part of your regular routine rather than an afterthought.
The exact balance will depend on your bandwidth—if you can only do 2–3 posts a week, keep that consistent and then set aside 10–15 minutes a day for engagement. What matters most is consistency. When both posting and engaging are built into your workflow, you’ll see stronger reach, deeper connections, and better overall results from social media.
These are the Enji tools and capabilities that best address this question.
Stop treating social media like just a broadcasting station and start treating it like a networking event. Enji's Social Media Scheduler frees up time for engagement by streamlining your content creation, while our Marketing Strategy Generator helps you identify the right audience to build relationships with. Turn social media into a relationship-building machine because people buy from businesses they know, like, and trust—and that happens through engagement, not just posting.
