Let's settle this once and for all: you don't need 15 marketing tools. You need the right 3-5 tools that actually work together.
Here's what most small business owners end up with: Canva for graphics, Buffer for scheduling, MailChimp for email, Google Analytics for tracking, ChatGPT for copy, Notion for planning, and three different project management tools they've tried and abandoned. That's eight logins, eight monthly bills, and zero integration between any of them.
The businesses that succeed with marketing aren't the ones with the most tools—they're the ones with the most focused approach. They typically use:
- One platform for strategy and planning (like Enji's Marketing Strategy Generator)
- One system for content creation and scheduling (Enji's integrated AI copywriter + social scheduler)
- One dashboard for tracking what works (Enji's automated KPI reporting)
- One email platform for nurturing leads
That's it. Four functions, ideally handled by 1-2 integrated platforms instead of four separate tools.
Enji was specifically designed around this philosophy. Instead of being the "best" at one tiny thing, it's really good at the core functions small businesses actually need, all in one place. You get strategy, content creation, scheduling, and analytics without juggling multiple subscriptions or learning curves.
The tool that gets used consistently beats the "perfect" tool that overwhelms you. Start lean, focus on execution, and add complexity only when your business actually needs it.
