This comes up constantly: "I'm already using Monday.com/Asana/Trello for my business—can't I just manage my marketing tasks there too?"
Here's what happens when you use generic task management for marketing: you end up with a list that says "Post on Instagram" and "Write newsletter." But those aren't really actionable tasks—they're vague reminders that leave you staring at a blank screen.
Marketing-specific systems understand the full workflow. When Enji generates a task like "Create educational Instagram post about X," it connects to your content calendar and gives you AI-powered ideas and content creation tools along with the scheduler to make it all happen.
Generic tools treat marketing tasks like any other to-do item. Marketing systems understand that your social media post needs to align with your blog content, which should connect to your email campaign, which should drive people toward your latest offer. It's all connected.
Plus, marketing systems include education. Instead of just saying "optimize blog for SEO," Enji provides guidance on keyword research, internal linking, and optimization best practices. You're not just tracking tasks—you're learning how to do them better.
The hybrid approach many businesses use? Keep generic project management for operations and client work, but use dedicated marketing software for marketing tasks. This gives you specialized tools without forcing the wrong system into the wrong job.
