Here's Enji's simple breakdown: strategy is your overall game plan (WHO you're targeting and WHY), while tactics are the specific things you DO to execute that strategy (posting on LinkedIn, sending emails, networking). Most small business owners jump straight to tactics without strategy, which is like trying to build a house without blueprints.
The "Stop Doing Things Backwards" Explanation: Strategy comes first, tactics come second.
Let's clear this up because Enji sees this confusion literally every day. Most small business owners are doing tactics disguised as strategy, then wondering why they're not getting results.
Strategy is your master plan—it answers the big questions like who you're trying to reach, what you want them to do, and how you'll convince them to do it. It's your North Star that guides all your decisions. Tactics are the specific actions you take to execute that strategy—the Instagram posts, email campaigns, networking events, blog articles, and Facebook ads.
Here's where people mess up: they see a successful tactic (like LinkedIn posting) and immediately start copying it without understanding the strategy behind it. A B2B consultant posting on LinkedIn makes strategic sense. A local bakery copying that same tactic? That's tactics without strategy.
Your strategy should drive your tactic choices, not the other way around. If your strategy targets busy moms through helpful content, your tactics might include Pinterest boards with time-saving tips and Instagram stories showing behind-the-scenes family moments.
These are the Enji tools and capabilities that best address this question.
Most marketing problems aren't tactical problems—they're strategy problems. Before you jump into the latest marketing tactic, make sure you have a solid strategy to guide your decisions. Enji's framework helps you create strategy first, then recommends tactics that actually support your goals. Get your strategy right and your tactics will follow because random tactics lead to random results.
