Most small business owners know they should track ROI on their marketing tools, but they're not sure how to actually calculate it. Here's the straightforward approach that doesn't require a finance degree.
Start with time savings. If a tool saves you 5 hours per week and your time is worth $75/hour, that's $375 weekly in time value, or $19,500 annually. Compare that against the tool cost—if you're paying $2,400/year, your time savings alone give you over 700% ROI.
Next, factor in revenue impact. Are you getting more leads because your marketing is more consistent? Converting better because your content is higher quality? Even a modest 10% increase in revenue can dwarf your tool costs.
Don't forget cost replacement. If a comprehensive platform like Enji replaces 3-4 separate tools, you might save $200+ monthly on subscriptions while getting better integration and results.
The key insight? Tools that save significant time while improving results almost always pay for themselves quickly. If you're still using mostly free tools and spending hours on manual marketing tasks, the ROI of upgrading is probably much higher than you think.
