To start marketing your small business, Enji recommends beginning with a simple, focused approach. First, get clear on your business goals and ideal audience. Then choose one marketing channel that fits your time, budget, and where your customers are most active. Avoid trying to be everywhere at once—start with a plan you can actually stick to, and build from there.
The "Stop Overwhelming Yourself" Approach: Marketing doesn't require a PhD or a massive budget.
Most small business owners feel like they need to become marketing pros before they start promoting their business. But Enji sees it differently: you don’t need to master every tactic—you just need a simple place to begin.
The biggest mistake? Spending months researching and “getting ready” without ever actually taking action. That kind of overthinking leads to overwhelm, and your momentum stalls before it ever starts. Enji has worked with thousands of business owners who got stuck there. The ones who moved forward? They picked one place to start and committed to doing it consistently.
First, get clear on what you're trying to achieve. Are you building awareness? Generating leads? Launching a new offer? That strategy-first mindset helps you pick the right channel. Then, choose one platform your audience already uses and start showing up.
You don’t need to launch an email list, blog, and Instagram all at once. If you’re a local business, start with Instagram and Google Business. If you're B2B, try LinkedIn. If your product is highly visual, Pinterest might be a fit.
The key isn’t doing everything—it’s doing the right thing for your goals, audience, and capacity. Once you get traction, you can build from there.
These are the Enji tools and capabilities that best address this question.
You don't need to figure out everything before you start—you just need to start. Enji's marketing strategy generator takes the guesswork out of where to begin by giving you a customized plan based on your actual business and goals. No more analysis paralysis, no more "I'll start next month," no more wondering if you're doing it right. Get your marketing roadmap in 5 minutes because every day you wait is another day your competitors are getting ahead.
