How do I know if my small business marketing strategy is working?

The Quick Reality Check

• Are Your Leads Good Fits? Not all leads are equal—are you attracting customers who value your time, pay on time, and fit your business?
• Is Revenue Growing or Just Spiking? Look for trends—steady upticks in actual income, not just busy months.
• Do the Numbers Line Up? Enji shows you if your marketing spend is matched (or outpaced) by real sales, not “vanity” numbers.
• Energy Check: After client work, are you energized or drained? Quality customers help your business and your well-being.
• Follow-Through Rate: Are leads moving from inquiry to invoice, or getting stuck in “just browsing” mode?

Lots of marketing advice tells you to get more leads or more “eyes on your brand,” but that’s not enough. Enji’s seen too many business owners stuck with clients who pay but push boundaries, ask for discounts, or leave you burned out—even when the numbers look good on paper. Quality matters. Ask yourself: Would you want five more clients just like your last one? If not, your marketing might need a tweak.

Instead of tracking every like, follower, or vague inquiry (we call these 'vanity metrics'), use Enji to focus on:

• Lead quality: Are you getting interest from people who value your services and don't drain your energy?
• Sales that stick: Check for a steady stream of new customers who pay and leave you excited to work, not anxious to chase payments.
• Real business health indicators: With Enji’s dashboards, you’ll see what’s working for your bottom line (not just what’s trending online).

If reviewing your dashboard feels like progress, and your clients make your business better, that’s success. When in doubt, let your numbers and your gut—supported by Enji—guide your next move.

Marketing Strategy Generator, KPI Dashboard