Enji's prioritization method is simple: focus on tasks that directly generate leads or sales first, then relationship-building activities, then everything else. If you only have two hours a week for marketing, spend them on activities that put money in your bank account.
The "What Actually Pays the Bills" Priority System: Focus on what brings in money, not what feels like work.
Let's be brutally honest about marketing task prioritization: most small business owners are spending their limited time on tasks that feel productive but don't actually move the needle. You're obsessing over your Instagram aesthetic while your leads are going cold, or you're crafting the perfect tweet instead of following up with that potential client who inquired last week.
Enji's approach to prioritization is ruthlessly practical: what puts money in your bank account wins. Always. If you've got limited time, focus on activities that directly generate leads or sales. This usually means content creation that solves real problems, direct outreach to potential clients, networking with referral sources, or following up with warm leads.
Next comes relationship building—nurturing your email list, engaging meaningfully on social media, and staying in touch with past clients. This stuff doesn't generate immediate sales but builds the foundation for future business.
Everything else—pretty Instagram grids, viral content attempts, complex social media strategies—comes last. If you only have two hours a week for marketing, don't even touch social media. Write one great blog post, send one email to your list, or make five personal outreach calls instead.
These are the Enji tools and capabilities that best address this question.
Not all marketing tasks are created equal. Enji helps you identify which activities actually drive results for your business and organizes them by priority on your marketing calendar. Our task recommendations are based on what works for businesses like yours, not generic advice. Focus on what actually matters because being busy isn't the same as being effective.
