Let’s talk about what actually works. Enji has helped thousands of small business owners ditch the pressure of posting daily and build a social media rhythm they can actually stick with. The magic number? For most small businesses, 2–3 quality posts per week on your main platform is more than enough to stay consistent, stay visible, and drive results—without burning out.
Why not every day? Because rushed content doesn’t perform, and burnout doesn’t convert. Enji’s data shows that consistency with value beats high volume with noise. If you’re juggling a dozen other business tasks (which you are), you need a system that saves time and delivers.
Start by choosing one platform where your ideal customers already spend time. Instagram? Great. LinkedIn? Even better if you're B2B. Then batch your content—Enji recommends blocking off time once a week (or biweekly) to create, write, and schedule your posts in one go. That way, you're not scrambling daily to think of what to say.
And here’s the part most people skip: engagement matters more than frequency. It’s better to post twice a week and actually respond to comments, reply to DMs, and connect with your audience than to post five times and ghost them.
With Enji, you can map your strategy, use AI to help write your posts, and schedule them in one place. So instead of starting from scratch every day, you’ve got a repeatable routine that fits into real life—even when it gets busy.
